Our commitment to developing strong, innovative programs for our clients is reflected in the numerous accolades we receive each year from industry organizations around the world. Some of our most recent wins include:

MS&L Wins Two SABRE Awards

In May 2010, MS&L won a Gold SABRE Award for its "Best in Show" campaign for Swiffer in the sponsorship category. Additionally, the Metamucil team won a Silver SABRE in the Consumer Health category for its "Not Just Your Grandma's Fiber‐based Laxative" campaign.

MS&L Wins Two PR Lions at Cannes

In June 2009, MS&L became the only global PR firm to win two PR Lions at the 2009 International Advertising Festival in Cannes, France, for its work on Procter & Gamble's Always and Tampax Protecting Futures program and, separately, the tourism campaign for the Japanese city of Yubari.  Please click on the link on the upper left to read more about these fantastic wins or visit canneslions.com to read the program entries.

MS&L Wins 2009 Silver Anvil Award

Also in June 2009, MS&L won a 2009 Silver Anvil Award for its business to business marketing work with Becton, Dickinson and Company (BD). BD's campaign, "The Bug Stops Here," aimed to prevent the spread of Methicilin-resistant Staphylococcus aureus (MRSA), a "superbug" associated with everything from medical complications to rising hospital costs. The multifaceted education campaign communicated the effectiveness of testing as part of a comprehensive prevention program designed to save lives. The Public Relations Society of America (PRSA) sponsors the Silver Anvil Awards annually to recognize organizations that successfullly address contemporary issues to the highest standards.

MS&L Italy Named Holmes Report Consultancy of the Year for 2008

In May 2009, MS&L was honored with six SABRE Awards in North America and Europe for its work in Italy, France, New York and Ann Arbor. MS&L Italy was also named Holmes Report Consultancy of the Year for 208 for its strong leadership, its people, best in class work and impressive new business drive. The awards, hosted by the Holmes Group, recognize superior achievement in public relations prorgams that demonstrate the highest standards of innovation, integrity and effectiveness.

A Leader in Digital

MS&L has won PRWeek’s top prize for Best Use of the Internet for its for ground-breaking interactive work...twice. Our work on the General Motors FastLane blog has become the communications industry’s best practice for how companies can directly and effectively engage with online influencers. The blog features the candid thoughts of GM's Vice Chairman Bob Lutz and other GM executives, who challenge readers to take a new look at and to test drive GM's new cars and trucks. The response to the FastLane blog, and the idea that the world’s largest automaker would be open to a dialogue, has been unprecedented: The blog has attracted 2 million visits from over 60 countries and average daily visits exceed 5,000. The program won PRWeek’s Best Use of Internet and PR Innovation of the Year awards, and several other awards from PRSA, the Webbys, Holmes Report and Bulldog Reporter.

MS&L won PRWeek’s Best Use of the Internet award for the launch of the Philips Norelco Bodygroom shaver, which was centered around the web site www.shaveeverywhere.com. The site was designed to leverage humor and innuendo when talking about the taboo act of body grooming. Philips and MS&L took on the task of debunking stereotypes associated with male grooming below the belt and used creative methods to attract media attention and web traffic for Bodygroom. “[It was an] excellent use of humor to pique interest,” said one PRWeek judge, noting the program was also “super-ingenious, across the board.” The program also received a PRSA Silver Anvil Award of Excellence for the program, as well as a handful of Bulldog Awards.

Nordic Consultancy of the Year

JKL Group, one of the Nordic region’s leading strategic communication consultancies and part of MS&L, was named the Nordic Consultancy of the Year in 2006 by the Holmes Group, was recognized as Sweden’s top PR agency two years in a row by top Swedish business magazine Veckans Affärer, and was also named an ideal employer by students in a survey at the Stockholm School of Economics.  Anders Lindberg and Göran Persson of JKL were both included in the top 50 ranking of most influential leaders in the region by Sweden's Fokus magazine. JKL focuses on strategic communications, including financial communications, corporate communications and public affairs and has offices in Brussels, Copenhagen, Gothenburg, Helsinki, Oslo and Stockholm.

Additional Recent Wins

Additional recent wins includes the Communiqué award for Launch of the Year with sanofi aventis in the UK; Sunkist "Take a Stand," which won PRWeek's Cause-Related Campaign of the Year; P&G's Charmin Restrooms, which won a PRSA Bronze Anvil for Media Relations and a Big Apple for Special Events; the non-profit PR award in the notable French program Grands Prix des Stratégies de Communication for Hoffman-La Roche work related to World Lymphoma Day; top 10 recognition in the graphic contest for Paris Advertising Week; and three Eikon awards, the top honor in Buenos Aires, for work on the Unicenter Shopping Center, Coca-Cola Beyond, and the El Porteño Art District with Faena Group and Intel.