MS&L Wins Two PR Lions at Cannes
In June 2009, MS&L became the only global PR firm to win two PR Lions at the 2009 International Advertising Festival in Cannes, France.
MS&L won two PR Lions for its work on Procter & Gamble’s Always and Tampax "Protecting Futures" program and, separately, the tourism campaign for the Japanese city of Yubari, at this year’s Cannes Lion Awards 2009 International Advertising Festival in Cannes, France. The Yubari campaign, executed in an integrated effort with Beacon Communications Japan (a Publicis Groupe company affiliated with Leo Burnett and Dentsu), was also awarded the coveted “Grand Prix for Promo” Cannes award. The PR Lions, new to the festival this year, received 431 PR Lion entries globally, and were awarded to just 17 campaigns. MS&L was the only global public relations firm to win two PR lions at this year’s ceremony, an industry first.
To read MS&L's press release click here.
For more information about the winning campaigns, please visit canneslions.com.
About Cannes
The International Advertising Festival - Cannes Lions - is the largest gathering of worldwide advertising professionals and advertisers as well as the most prestigious annual advertising awards. More than 10,000 registered delegates from 94 countries and around 12,000 total visitors from the advertising and allied industries attend this event to celebrate the best of creativity across all media mix, discuss industry issues and network with one another. Over 28,000 ads from all over the world are showcased and judged at the Festival. Winning companies receive the highly coveted Lion trophy, honouring the most creative TV/cinema, print, outdoor, interactive, radio, design, sales promotion, integrated advertising, as well as the best media and direct marketing solutions. A unique programme of high-profile seminars, workshops and keynote speakers are also presented by some of the biggest names in the industry.