Jim Tsokanos
President of the Americas, MS&L Group
Jim Tsokanos is MS&L Group President for the Americas and a member of the agency’s Global Leadership Team. He is responsible for driving the firm’s growth strategy in North and Latin America, including business planning and management.
With more than 15 years of award-winning experience in consumer, healthcare, corporate and integrated marketing, Tsokanos has led some of the firm’s largest clients, including Procter & Gamble, Eli Lilly and Company, Underwriters Laboratories Inc. and Heineken USA. A deep believer in research, planning, creativity and breakthrough thinking, Tsokanos helps MS&L’s clients develop innovative communications solutions and measurable outcomes for complex business challenges.
Prior to being appointed as President of the Americas, Tsokanos was managing director of MS&L’s flagship New York office for four years, increasing the size of the office by almost 40 percent and adding a multitude of new capabilities such as research and insights, influencer marketing, learning and organizational development and mobile marketing. Prior to his tenure in New York, Tsokanos was managing director MS&L Atlanta and the southeast region doubling the size of the office in terms of both revenue and employees, making MS&L Atlanta the region’s largest international public relations firm.
Tsokanos began his career at Cohn & Wolfe/NY, where he was a member of the firm’s consumer marketing practice. There, he was responsible for the global launch of the BMW Z3 Roadster in conjunction with the James Bond thriller Golden Eye, and was manager of national media relations for Marlboro Team Penske Racing and Virginia Slims Women’s Tennis.
Tsokanos is a board member of the Council of Public Relations Firms, the US Trade Association for Public Relations Agencies, a member of The Economic Club of New York and has served on the board of advisors for the 2000 Atlanta Super Bowl Host Committee.