We all remember the first time we stepped foot into an office. It was intimidating and real, but mostly exciting and fascinating. From observing how people dressed to wondering is a company really going to trust me to do this one day, it marked a moment in our careers.
This month via PRSSA’s Shadow Day, we helped PR students learn more about communications, how agencies work and where their career could start or take them. Instead of only taking a sit ‘n’ listen approach, we mixed activities up and turned the floor to students – allowing them to ask questions and explore this diverse field.
The day started with an icebreaker, which led into a session hosted by five MSLers from each of our sectors (i.e. consumer, brand & talent, corporate, digital and creative studios). After that, our brand & talent team held an interactive brainstorm and we ended the day with our managing director, Kyle Farnham, sharing his unique and compelling career path.
Everyone here really enjoyed the day. We took a moment to remember that we were all once students and a person or company opened a door for us, and now, it’s our turn to return the favor.
From the students’ perspective, here is how one student summed the day:
