On Tuesday, November 9, 2010, more than 24 practitioners in eleven offices and affiliates of the MSLGroup supported the global team of Atlanta-based modular carpet company Interface, Inc. in demonstrating sustainability leadership on a worldwide stage. MSLAtlanta marshaled environmental strategists and corporate media relations specialists in MSLWashington D.C., MSLToronto, MSLSao Paulo, MSLShanghai, MSLTokyo, MSLSingapore and affiliates Francom Asia Ltd. (Bangkok, Thailand), Reputation Pty Ld. (Sydney, Australia), Dickins & Asociados (Mexico City, Mexico) and Muchnik, Alurralde, Jasper & Associates/MSL (Buenos Aires, Argentina) to help Interface with a truly global announcement.
Interface has a great story to tell: that it as half-way to reaching its Mission Zero pledge to be a 100% sustainable company by 2020. The news conference pictured here was held at the iconic National Press Club with a global Webcast and a featured speaker from the Environmental Protection Agency, who underscored the company’s call for transparency in product sustainability. In addition to the revered Interface founder/chairman Ray Anderson, it’s CEO Dan Hendrix and Paul Anastas from the EPA, the press conference featured customer Alan Anderson from Boeing, who shared perspective from an industry that replaces carpets on planes every three months. The team heralded the news that Interface would voluntarily offer environmental product declarations (EPDs) — so-called “nutrition labels” for third-party life cycle assessment — on its global products. Stories have run in major business outlets such as Reuters. Outlets around the world have showcased the announcement with headlines such as “Radical Transparency” and “Interface Calls Companies to Raise Sustainability Bar.”
You can explore the Interface Mission Zero Milestones at the company’s global Web site through an interactive feature at this link: