MSL Boston has issued a TrendSpotter white paper offering insights on the Corporate and Consumer communications implications of SaferProducts.gov, an online portal launched last month by the Consumer Product Safety Commission (CPSC). Consumers are able to use the portal to file complaints regarding any retail product they feel is badly made, defective, unsafe, etc. Any product within the CPSC’s regulatory purview — from jewelry to toys, coffee makers to cribs, garden tools to printers — could be the subject of publicly accessible and searchable claims.
An excerpt:
“Our Counsel: Get Ready and Tell Your Story
Even as the CPCS delays one key provision in the law to the apparent benefit of manufacturers, the web portal goes forward. So what should manufacturers and retailers be doing? The answer should include an aggressive approach involving external and internal audiences, public affairs and an overarching pro-active strategy for dealing with the potential flood of complaints that may come once SaferProducts.gov is public.”
To read the full paper, visit: http://bit.ly/gxlETn
