Archive for the ‘PRSA’ Category

MSL Atlanta Participates in PRSSA Shadow Day 2011

Thursday, October 20th, 2011

 

We all remember the first time we stepped foot into an office. It was intimidating and real, but mostly exciting and fascinating. From observing how people dressed to wondering is a company really going to trust me to do this one day, it marked a moment in our careers.

This month via PRSSA’s Shadow Day, we helped PR students learn more about communications, how agencies work and where their career could start or take them. Instead of only taking a sit ‘n’ listen approach, we mixed activities up and turned the floor to students – allowing them to ask questions and explore this diverse field.

The day started with an icebreaker, which led into a session hosted by five MSLers from each of our sectors (i.e. consumer, brand & talent, corporate, digital and creative studios). After that, our brand & talent team held an interactive brainstorm and we ended the day with our managing director, Kyle Farnham, sharing his unique and compelling career path.

Everyone here really enjoyed the day. We took a moment to remember that we were all once students and a person or company opened a door for us, and now, it’s our turn to return the favor.

From the students’ perspective, here is how one student summed the day:

I left MSL Atlanta with a great deal of insight and I cannot wait to share everything I learned and experienced with my fellow PRSSA members…I attended the event in past years and have never been presented with such a unique and inspiring experience as I was given on Thursday. Meeting and interacting with so many of your colleagues showed the type of company MSL Atlanta is.
 
 

 

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Professional Development Opportunities in Atlanta

Wednesday, September 8th, 2010

Whether you’re a newbie or seasoned veteran, several communication groups have major professional development conferences for you in Atlanta. These events are a great way to brush up on your skills if your company does not offer communications training.

Below is a list of some of the bigger conferences.

IABC Southern Region 2010 Conference

Oct. 28-30, 2010, Georgia Tech Hotel & Conference Center

The conference, with estimated attendance of at least 250, includes members from 25 IABC chapters in the region. The theme for this year’s conference is “conference with byte,” a nod toward the importance of using digital channels as primary communications tools. Keynote speakers include executives from Atlanta companies like Southern Company, Newell Rubbermaid, TBS and Cisco. MS&L Atlanta’s Jason Anthoine is one of the event’s speakers for a breakout session on internal communications. Click here to register: http://2010.iabcsoreg.com/

PRSA|GA Annual Conference

May 4, 2011, Georgia Tech Research Institute

The full-day conference features two keynote speakers and a dozen breakout sessions to choose from on topics like social media, crisis comm, leadership, measurement, employee comm, CSR and improving writing skills. Attendance is typically 150 PR people so it makes for a fun and productive networking event as well. If you had to pick only one conference to attend, I’d pick this one. The call for presentation is open until Oct. 8 if you’re interested: http://www.surveymonkey.com/s/SLJS5RG.  Click here to register: https://www.prsageorgia.org/conferences/registration.cfm

(Disclaimer: I’m one of the co-chairs for the PRSA|GA Annual Conference, hence the reason I’m shamelessly plugging the event.)

Atlanta Integrated Marketing Summit

TBD

Last year’s 3rd annual AIMS, held in November at the Renaissance Waverly, was jointly sponsored by a number of different marking groups: American Marketing Association – Atlanta Chapter, Atlanta Ad Club, Atlanta Interactive Marketing Association, Business Marketing Association and Promotion Marketing Association. I wasn’t able to find info on this year’s event – the website still features details for last year. Let’s hope this event isn’t added to the conference death watch list. If you have details for this year’s conference, please share them with us. Event info: http://atlantamarketingsummit.com/

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