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	<title>On Our Mind</title>
	<link>http://www.mslworldwide.com/atlantablog</link>
	<description>Communication Perspectives from MS&#38;L Atlanta</description>
	<lastBuildDate>Fri, 16 Dec 2011 14:51:12 +0000</lastBuildDate>
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		<title>Meet a new member of the MSL Atlanta family: Brett Willi</title>
		<description><![CDATA[
Name:
Brett Willi
Position:
Account Supervisor
Primary accounts:
Central Garden &#38; Pet Company, DAP
Family life/Living situation:
Engaged to be married at Montaluce Winery in Dahlonega, Ga., on June 2, 2012. We’re in the process of finding a community in Atlanta to call home.
What are you passionate about?
Running. I was fortunate enough to have the opportunity to run cross country in college. [...]]]></description>
		<link>http://www.mslworldwide.com/atlantablog/2011/12/16/meet-a-new-member-of-the-msl-atlanta-family-brett-willi/</link>
			</item>
	<item>
		<title>Meet a new member of the MSL Atlanta Family: Jennifer Jones</title>
		<description><![CDATA[
Name:
Jennifer Jones
Position:
SVP, Consumer
Primary accounts:
The Home Depot and Coca-Cola
Family life/Living situation:
I am single. However, as the youngest of four, I have lots of nieces and nephews I get to spoil rotten … and then hand them back to my brother and sisters filled to the brim with sugar and self.
What are you passionate about?
My friends and [...]]]></description>
		<link>http://www.mslworldwide.com/atlantablog/2011/12/06/meet-a-new-member-of-the-msl-atlanta-family-jennifer-jones/</link>
			</item>
	<item>
		<title>Meet a New Member of the MSL Atlanta Family: Patrick Smith</title>
		<description><![CDATA[Every situation is different. Even for the same clients, practicing the same category of work, there are nuances to navigate and new ideas to bring to the table. To me that’s why we do what we do.]]></description>
		<link>http://www.mslworldwide.com/atlantablog/2011/12/01/meet-a-new-member-of-the-msl-atlanta-family-patrick-smith/</link>
			</item>
	<item>
		<title>Every Crisis is Global, Social and Viral</title>
		<description><![CDATA[People are leveraging social media platforms to not only create new public spaces for discourse and dissent, but also collaborate across continents to coordinate participation and action and act as catalysts for positive change.]]></description>
		<link>http://www.mslworldwide.com/atlantablog/2011/11/29/every-crisis-is-global-social-and-viral/</link>
			</item>
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		<title>MSL Atlanta Participates in PRSSA Shadow Day 2011</title>
		<description><![CDATA[We all remember the first time we stepped foot into an office. It was intimidating and real, but mostly exciting and fascinating. From observing how people dressed to wondering is a company really going to trust me to do this one day, it marked a moment in our careers.

]]></description>
		<link>http://www.mslworldwide.com/atlantablog/2011/10/20/msl-atlanta-participates-in-prssa-shadow-day-2011/</link>
			</item>
	<item>
		<title>7 Essential Tips for PR Newbies</title>
		<description><![CDATA["The learning in PR never stops, and you’ll always meet someone who knows just a little more about something than you do. Take that as a challenge. Strive to exceed previous milestones."
]]></description>
		<link>http://www.mslworldwide.com/atlantablog/2011/10/19/7-essential-tips-for-pr-newbies/</link>
			</item>
	<item>
		<title>Schwartz Communications Joins MSLGROUP</title>
		<description><![CDATA[Today, we are proud to announce that Schwartz Communications, one of the world’s top independent tech and healthcare agencies, has joined MSLGROUP as result of its acquisition by the Publicis Groupe. Details of the acquisition can be found in the full release here.
Renamed Schwartz MSL, the firm, which has nearly 200 employees, brings with it [...]]]></description>
		<link>http://www.mslworldwide.com/atlantablog/2011/09/15/schwartz-communications-joins-mslgroup/</link>
			</item>
	<item>
		<title>Getting Settled in Our New Space</title>
		<description><![CDATA[As you may know, MSL Atlanta recently left its digs on the 4th floor of midtown Atlanta's Proscenium Building for newly renovated offices on the 16th floor. Take a look!]]></description>
		<link>http://www.mslworldwide.com/atlantablog/2011/08/25/getting-settled-in-our-new-space/</link>
			</item>
	<item>
		<title>PR hiring trend: Employers want media producers</title>
		<description><![CDATA[What’s the one thing most companies will need in mass amounts in the months and years ahead? That’s right, content. And, when it comes to content, the demands are increasing—every day—as companies look for text, audio, video, and photo content, and many combinations of the four. ]]></description>
		<link>http://www.mslworldwide.com/atlantablog/2011/08/23/pr-hiring-trend-employers-want-media-producers/</link>
			</item>
	<item>
		<title>Everything I need to know about client service, I learned waitressing</title>
		<description><![CDATA[Denise Vitola, Deputy Director of Personal Care, writes about her education in client service gathered from waitressing while in college for PRWeek. 
I learned the most valuable lessons about client service during my college years, but not in the classroom. I was a waitress during summers at the Jersey Shore, and that experience provided me [...]]]></description>
		<link>http://www.mslworldwide.com/atlantablog/2011/07/26/everything-i-need-to-know-about-client-service-i-learned-waitressing/</link>
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