MSL Conversations

This week Online Marketing Connect (OMC) is hosting a virtual conference on Mobile Marketing as part of their Focus Weeks events series. On Wednesday at 2:00 PM EST / 11:00 PM PST, Webster Lewin of MSLGROUP will host a session on engaging consumers via mobile social media.

OMC provides education and marketing information across a variety of channels in order to give marketing professionals, consultants and students the opportunity to learn both inside and outside of an event setting.

The Mobile Marketing Association, WOMMA, Social Media Club and other organizations are sponsoring this event, which runs from Tuesday, March 1 through Friday March 4.

Everyone is encouraged to participate in this free educational opportunity. Click here to register and participate in Focus Week.

Congratulations!

The MMA (Mobile Marketing Association) recently announced finalists for its Sixth Annual Global Mobile Marketing Awards. MSLGROUP was nominated again this year, along with our client, fashion retailer maurices. Nominated in the Best Use of Mobile Marketing – Direct Response – North America category, the maurices Mobile Style Club drives consumer engagement and sales through SMS. The program results have been outstanding, with 20,000+ opt-ins within its first four months and a mobile coupon redemption rate that consistently runs over 60 percent. This program, which first launched on Facebook, clearly shows that mobile marketing combined with social media drives real-time engagement.

These awards recognize companies and their campaigns for spearheading the adoption of the mobile channel for marketing purposes, and we are very excited to be in the running for one of the MMA’s highest honors. The MMA will announce the award winners at Annual Global Awards dinner and ceremony , held on November 17 at The Beverly Hilton in Los Angeles. Each year, the MMA’s ceremony serves as the concluding event at the MMA’s Mobile Marketing Forum.

“The finalists for this year’s Global MMA Awards have raised the bar for innovation, reach and effectiveness in the mobile channel,” said Paul Berney, CMO and Managing Director of EMEA for the MMA. “Their successes are models that brands, agencies and other mobile marketing professionals can look to for inspiration and insights.”

Full list of the 2010 finalists by category and region