Archive for the ‘Video’ Category

Mike’s PRescription: Don’t Be The Biggest Loser

Tuesday, January 3rd, 2012

MSLGROUP America’s Mike Huckman looks ahead at crisis PR in 2012 and lessons learned from 2011.

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Posted in Blog, Crisis communications, Video, Vlog | No Comments »

Download MSLGROUP Guide to Facebook Updates

Monday, March 21st, 2011


MSLGROUP’s Romain Vezirian discusses recent Facebook changes

MSLGROUP recently unveiled a special guide that sums up some of the changes to the Facebook platform to help marketers and bloggers optimize the social network. The special free e-publication provides an overview of new Facebook Brand Pages, the new Facebook comment box and Facebook’s new analytics.

Download a copy of the guide right here.

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Posted in Social Media, Video | No Comments »

Video: Mobile Marketer Interviews Webster Lewin

Friday, November 5th, 2010

Mobile Marketer Magazine caught up with MSLGROUP’s Webster Lewin this week at ad:tech to chat about the success that MSLGROUP client maurices has had with mobile marketing programs. Lewin, senior vice president and director of digital innovation and strategy at MSLGROUP, explains how the fashion retailer used mobile programming to drive engagement with consumers and boost sales. (Click here to get a copy of Webster’s mobile social media predictions for 2011.)

Posted in Mobile, Social Media, Video | No Comments »

Vlog: Webster Lewin Talks about iPhone 4

Wednesday, July 7th, 2010

After the very successful introduction of the iPhone 4, Apple has faced customer complaints and public ridicule about dropped calls and signal strength with their iPhone devices.

Apple faced the issue head on in an open letter to iPhone users in which the company states that, “issues are actually due to a glitch in the iPhone 4’s cellular reception indicator, which may incorrectly display more bars of signal strength than are actually available.”

In a brief video blog, Webster Lewin, MS&L SVP and Director of Digital Strategy and Innovation, shares his thoughts about the new iPhone 4 via video phone from New York.

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Posted in Mobile, Reputation, Social Media, Video | 7 Comments »

Dawn Wildlife Champions Campaign Featured on CNN

Monday, June 21st, 2010

Dawn’s Everyday Wildlife Champions campaign was featured in a recent segment of CNN Morning News entitled, “Dawn Saving Oiled Animals.”  The anchors talk about P&G’s generous donation of Dawn to the Gulf oil spill relief effort. Dawn is an MS&L client and MS&L’s extensive work for the Procter & Gamble brand took top honors last week at PRSA’s Big Apple Awards.

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Posted in CSR & Cause, Social Media, Video | No Comments »