Posts Tagged ‘Healthcare’

A Live-Tweeted First

Monday, April 9th, 2012

Just when you think you’ve seen it all, social media provides us with yet another example of its ability to connect people and share unexpected activities. As reported by Mashable last week, doctors at Houston’s Memorial Hermann Northwest Hospital recently live-tweeted the first ever open heart surgery, making both medical and social media history.

Dr. Michael Macris performed the double-coronary artery bypass while wearing a video camera attached to his head while Dr. Paresh Patel provided Twitter updates, pictures and videos throughout the procedure and answered questions submitted by followers of the hospital’s @houstonhospital Twitter account. Dr. Macris also wore a video camera attached to his head.

Meeting its goals to educate and raise awareness around Heart Month, the event attracted media attention from around the world, with Dr. Patel’s tweets being translated for readers as far away as Azerbaijan, India and China.

The hospital has embraced digital technology for the past several years, hosting more than 50 webinars including a recent live social media-broadcasted Q&A about colonoscopies for Colorectal Cancer Awareness Month. The live-tweeted open-heart surgery was born from that same spirit of education through technology. “We were talking about what we could do for Heart Month. Last year we did something where you could share a glass of red wine with someone online, but we wanted to take it farther,” said Natalie Camarata, Memorial Hermann Healthcare System’s digital marketing manager. “So we came up with the Twitter-cast idea to pull back the curtain on something that happens every day in all of our hospitals.”

This is sure to lead the way in how the healthcare industry and academia leverage creativity and digital innovation to educate the masses. It will be interesting to see what other activities or events organizations and brands will have us participating in and sharing in the future.

Charlotte Cavaretta is a Account Supervisor and Social Media Strategist at MSL New York. She specializes in digital influencer marketing and always on social media strategy and execution.

Silver Tsunami Blog: Keeping Fit Pays Off for Years to Come

Monday, January 23rd, 2012

If anyone needs to hear one more reason to get out there and exercise every day, here it is: A new study found that men who were fit in their 40s and kept it up for ten years had a 28% reduced risk of death due to cardiovascular disease (CVD), the leading killer of men, compared to less fit cohorts.

In the study, published in the December 6, 2011 issue of Circulation and summarized in MedPage Today, researchers at the University of South Carolina at Columbia looked at records of 14,345 men enrolled in the Aerobics Center Longitudinal Study, a prospective observational study. Participants had at least two medical examinations between 1974 and 2002 and were evaluated for fitness based on measures taken during a treadmill test. The researchers reported that, during more than 11 years of follow-up after their last medical exam, 914 men died from all causes and 330 died from CVD.

The study, which involved men ages 20 to 100, found those who improved their fitness had a 40% lower risk of death from any cause, and a 44% reduced risk of CVD death compared to men who remained unfit, after adjusting for changes in lifestyle (smoking, for instance) and medical conditions (e.g., blood pressure, diabetes). Interestingly, Body Mass Index, BMI, a measure of body fat relative to height, had no impact on those who were fit and remained so. BMI had some impact on those who lost fitness or were unfit to begin with, though it was not statistically significant.

The results suggest that staying fit or improving fitness corresponds to a lower risk of death in men from cardiovascular disease and from all other causes. The researchers conclude, “Preventing age-associated fitness loss is important for longevity regardless of BMI changes.”

It all adds up. We have learned in study after study that physical activity far outpaces an apple a day in keeping the doctor away. The American Heart Association says exercise improves cardiovascular risks, boosts circulation of oxygen to the brain and heart and burns calories. It also improves mood and strengthens the immune system.

Both in terms of improving quality of life and reducing health costs, it makes perfect sense for employers, physicians and communities to encourage daily physical activity at all ages. The hard part is getting people moving, which has never been easy. Doctors need to continue to emphasize the importance of physical activity for their older patients. Friends and family can help by offering to work out together, which provides significant social benefits along with the physical perks. Seniors can help themselves by finding exercise they like and can have fun with. The message is clear: even simple activity is beneficial, and a little bit can make a big difference. Now, let’s get going!

Anita Manning is a former award-winning newspaper reporter and editor. During her more than 28 years with Gannett and USA Today, she covered a wide range of health topics, focusing primarily on infectious diseases, vaccines and diabetes. Her beat areas also included pandemic preparedness, bioterrorism and food safety. Anita also has served as a media consultant, working with clients, including pharmaceutical companies and non-profits. She has been a featured speaker or panelist at meetings sponsored by the Centers for Disease Control and Prevention and the U.S. Department of Health and Human Services.

—————————————————————

http://circ.ahajournals.org/content/124/23/2483.full

http://bit.ly/tsMtiK

http://bit.ly/j5mcBD

The Power of a Simple Action: Confronting the Global Surge of Deaths from Noncommunicable Diseases

Thursday, January 19th, 2012

In late 2011, the United Nations General Assembly urged world leaders to focus on the increasing number of deaths from noncommunicable diseases, which cause two-thirds of all deaths. It is only the second global health issue that the General Assembly has deemed urgent enough to call a meeting to discuss.

The International Diabetes Federation (IDF) is one of the key non-governmental organizations that attended. Leading up to the meeting, they created a global e-mail campaign to collect over one million clicks in support of providing Essential Care for All People with Diabetes.

Traditionally headquartered in Brussels, the IDF recently opened an Asia regional headquarters in Mumbai’s S.L. Raheja Hospital. India, along with China, tops the world in diabetes incidence and one of the key initiatives the IDF Mumbai office is engaged in is mobilizing the international community to take action to secure the commitment of heads of state to lead the cross-government effort necessary to reverse the epidemic.

Hanmer MSLGROUP Mumbai office did a project for IDF on the occasion of World Diabetes Day, November 14, 2010. I was invited to meet two of the organization’s representatives and learn about Essential Care during a visit to some of our offices in India last year. The campaign is a great example of the power of a simple action – clicking “I agree” to show support for the IDF’s initiative.

Erin Ortiz is a vice president in the global healthcare practice of MSL New York. She has thirteen years of healthcare public relations experience. Erin has worked extensively in the therapeutic areas of diabetes, arthritis, asthma/allergies, cardiovascular prevention, insomnia, dermatology, etc.

Silver Tsunami Blog: Living with Multiple Chronic Diseases

Thursday, January 12th, 2012

As we age, we’re more likely to experience multiple medical problems. About 80% of people age 65 and older have one chronic disease and half have more than one, says the U.S. Centers for Disease Control and Prevention[i]. And every day, 10,000 more people in the U.S. turn 65. [ii]

Annals of Family Medicine, a journal of the American Academy of Family Physicians (AAFP) focuses it’s January/February 2012 issue on “multimorbidity, the coexistence of multiple chronic health conditions in a single individual.’’ [iii] It’s “a phenomenon that is growing at an alarming rate and bankrupting the U.S. health care system,’’ the academy says. By 2020, a quarter of the entire population will have multiple chronic conditions, and managing those conditions will ring up a price tag of $1.07 trillion, the journal says.

Through several articles and an editorial, researchers and other experts address the causes of ineffective and costly treatment of patients with multiple chronic conditions. Chief among them is the acute-care approach of the U.S. medical system, which often fails to address the underlying chronic care needs of patients, leading to medical errors, adverse drug reactions, poor disease monitoring, under-diagnosis and other problems.

Many people who have a family member affected by complex and diverse medical issues have seen this in action: specialists in one disease area may overlook or lack expertise in treating a concurrent condition that might be more urgent; patients may not inform the doctor of all medications and medical conditions for which they are being treated; or patients may not have access to all the care and support needed.

One way to address these concerns, the researchers propose, is to make greater use of the “medical home’’ concept [iv]. The AAFP describes this idea as a primary care office that serves as a central medical access point focusing on the “whole person.’’ Each patient is provided with a personal physician who coordinates their care based on needs and priorities. Patients in this model have access to their own medical information via a secure on-line system, same day appointments, email communications and tailored information about screening and treatments.

An analysis by researchers at University of California, Davis, of data on 52,241 patients ages 18 to 90, found lower rates of death among those whose source of medical care offered treatment through a “medical home” setting, reinforcing that the approach works.

Other articles in the journal discuss the effectiveness of a team-based approach to caring for patients with multiple chronic diseases, something that is standard practice in some hospitals and large medical practices. This approach could be extended to collaborations among smaller practices with support, including the integration of care coordinators with primary care physicians, and additional reimbursement for time spent coordinating care.

Dr. Elizabeth Bayliss, associate editor of Annals of Family Medicine and director of scientific development at the Kaiser Permanente Institute for Health Research, in an accompanying editorial, calls for “effective, integrated, multidimensional care management for patients with complex care needs,’’ and expresses hope for a change in reimbursement policies that will encourage comprehensive management and improved care for the growing number of people with one, two or more chronic medical conditions.

Clearly, the need for strategies to better coordinate effective care for people with more than a single medical condition is here, and will become more urgent as the proportion of the medically complex population over 65 increases. Until better systems are in place, the onus continues to be on individual patients and healthcare professionals to better communicate with one another about the diagnosis of multiple illnesses and the medications used to treat them.

Anita Manning is a former award-winning newspaper reporter and editor. During her more than 28 years with Gannett and USA Today, she covered a wide range of health topics, focusing primarily on infectious diseases, vaccines and diabetes. Her beat areas also included pandemic preparedness, bioterrorism and food safety. Anita also has served as a media consultant, working with clients, including pharmaceutical companies and non-profits. She has been a featured speaker or panelist at meetings sponsored by the Centers for Disease Control and Prevention and the U.S. Department of Health and Human Services.

________________________________________
[i] http://www.cdc.gov/chronicdisease/resources/publications/AAG/aging.htm

[ii] http://www.silverbook.org/browse.php?id=57

[iii] http://www.annfammed.org/

[iv] http://www.aafp.org/fpm/2007/0900/p38.html

Flu shots less potent than believed – still better than nothing

Wednesday, November 2nd, 2011

As flu season gets under way and health officials begin the annual campaign to encourage vaccination, a new study finds that the flu shot doesn’t provide as much protection as health officials thought, especially in the older people.

In a recent issue of The Lancet, Michael Osterholm, Ph.D., M.P.H., an infectious disease expert at the University of Minnesota, reported that a meta-analysis of rigorously conducted flu studies shows the annual flu shot is only 59% effective in healthy adults, ages 18-65.

In people over 65 – who account for 90% of flu-related deaths and more than 60% of hospitalizations – there is no clear evidence that the flu vaccine provides any protection at all. It is well-known that older people have a weaker immune response to flu vaccines than younger people do, but the Centers for Disease Control and Prevention (CDC) estimated the vaccines were 70-90% effective overall. (more…)