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<title>BlogWorks</title>
<link rel="alternate" type="text/html" href="http://www.blogworks.org/" />
<modified>2009-06-03T14:35:47Z</modified>
<tagline>BlogWorks is the name of MS&amp;L&apos;s blogging practice, which aims to educate clients about the blogosphere. MS&amp;L Digital, with offices in Ann Arbor and New York, is part of MS&amp;L Worldwide. </tagline>
<id>tag:www.blogworks.org,2009://1</id>
<generator url="http://www.movabletype.org/" version="3.2">Movable Type</generator>
<copyright>Copyright (c) 2009, staff</copyright>
<entry>
<title>BlogHer Earns More Funding, Continues Growth</title>
<link rel="alternate" type="text/html" href="http://www.blogworks.org/archives/2009/06/blogher_earns_m.html" />
<modified>2009-06-03T14:35:47Z</modified>
<issued>2009-06-03T14:14:34Z</issued>
<id>tag:www.blogworks.org,2009://1.834</id>
<created>2009-06-03T14:14:34Z</created>
<summary type="text/plain"> By Alicia Dorset Proving that BlogHer is the force to be reckoned with when it comes to women and blogging, the site has received an additional $7 million in funding, according to a recent post by Kara Swisher of...</summary>
<author>
<name>staff</name>

<email>laurie.mayers@hassmsl.com</email>
</author>
<dc:subject>Conferences</dc:subject>
<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.blogworks.org/">
<![CDATA[<p><img alt="blogherrrrrr2.jpg" src="http://www.blogworks.org/archives/blogherrrrrr2.jpg" width="295" height="77" /></p>

<p>By Alicia Dorset</p>

<p>Proving that BlogHer is the force to be reckoned with when it comes to women and blogging, the site has received an additional $7 million in funding, according to a recent post by Kara Swisher of All Things Digital.</p>

<p>Swisher reports that BlogHer now employs 30 people and the network itself reaches more than 14 million unique visitors a month.</p>

<p>If you haven’t had the chance to read some of the great content on BlogHer’s site or attend one of their conferences, make sure to spend some time at their <a href="http://www.blogher.com/" target="_blank">web site</a>. You can read the entire All Things Digital report <a href="http://kara.allthingsd.com/20090513/exclusive-blogher-nabs-7-million-in-new-funding/" target="_blank">here</a>.</p>]]>

</content>
</entry>
<entry>
<title>Yet Another Tool for IMing, Emailing, etc…</title>
<link rel="alternate" type="text/html" href="http://www.blogworks.org/archives/2009/06/yet_another_too.html" />
<modified>2009-06-02T20:01:34Z</modified>
<issued>2009-06-02T19:43:51Z</issued>
<id>tag:www.blogworks.org,2009://1.833</id>
<created>2009-06-02T19:43:51Z</created>
<summary type="text/plain"> By Andrea MacLean Google wants to change the way people communicate online by blending instant messaging, e-mail and document collaboration into a new service, called Wave. The free service will eliminate the need to use multiple tools to communicate...</summary>
<author>
<name>staff</name>

<email>laurie.mayers@hassmsl.com</email>
</author>

<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.blogworks.org/">
<![CDATA[<p><img alt="googlewave.jpg" src="http://www.blogworks.org/archives/googlewave.jpg" width="255" height="164" /></p>

<p>By Andrea MacLean</p>

<p>Google wants to change the way people communicate online by blending instant messaging, e-mail and document collaboration into a new service, called <a href="http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2009/05/29/BU1P17SSVP.DTL&type=tech" target="_blank">Wave</a>. The free service will eliminate the need to use multiple tools to communicate online, according to Google execs, and will be available to the public later this year.</p>

<p>Software developers are being encouraged to create features that are compatible with Wave and web site owners or bloggers will be able to incorporate Wave’s messaging features as a bulletin board, for example.</p>

<p>Pretty cool, although we will have to wait and see whether consumers will be willing to leave behind their current e-mail, IM, etc and ride the Google Wave. Is there anything Google can’t do? Sigh.</p>]]>

</content>
</entry>
<entry>
<title>The Post-Processing Technique</title>
<link rel="alternate" type="text/html" href="http://www.blogworks.org/archives/2009/05/the_postprocess.html" />
<modified>2009-06-02T19:25:04Z</modified>
<issued>2009-05-27T18:42:49Z</issued>
<id>tag:www.blogworks.org,2009://1.830</id>
<created>2009-05-27T18:42:49Z</created>
<summary type="text/plain"> By Lyndsay Hoban Groundswell author Josh Bernoff gave the keynote speech at the IAB Marketplace: Social Media last Monday, emphasizing the need to look at social media as a long-term trend. Bernoff outlined the Groundswell P-O-S-T process (People, Objectives,...</summary>
<author>
<name>staff</name>

<email>laurie.mayers@hassmsl.com</email>
</author>

<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.blogworks.org/">
<![CDATA[<p><img alt="groundswelly.jpg" src="http://www.blogworks.org/archives/groundswelly.jpg" width="142" height="197" /></p>

<p>By Lyndsay Hoban</p>

<p>Groundswell author Josh Bernoff gave the keynote speech at the IAB Marketplace: Social Media last Monday, emphasizing the need to look at social media as a long-term trend.</p>

<p>Bernoff outlined the Groundswell P-O-S-T process (People, Objectives, Strategy, Technology) and highlighted successful examples of P-O-S-T in practice, including Tampax’s BeingGirl community and Hershey’s use of <a href="http://houseparty.com/" target="_blank">Houseparty.com</a> for the launch of the Bliss line of chocolates.</p>

<p>He concluded his address with a focus on measurement, stating that successful use of social media must have meaningful metrics and clear objectives. “When it comes to social media, people really need to hear this,” he said.</p>

<p>Read his measuring sticks and the full article <a href="http://smartblogs.com/socialmedia/2009/05/18/live-from-iab-marketplace-advice-from-groundswell-author/" target="_blank">here</a>.</p>]]>

</content>
</entry>
<entry>
<title>Name Squatting</title>
<link rel="alternate" type="text/html" href="http://www.blogworks.org/archives/2009/05/name_squatting.html" />
<modified>2009-06-02T19:35:29Z</modified>
<issued>2009-05-25T19:25:27Z</issued>
<id>tag:www.blogworks.org,2009://1.832</id>
<created>2009-05-25T19:25:27Z</created>
<summary type="text/plain">Did someone take your client’s Twitter name? Perhaps these WSJ tips can help straighten things out....</summary>
<author>
<name>staff</name>

<email>laurie.mayers@hassmsl.com</email>
</author>
<dc:subject>Caught in the Blogosphere</dc:subject>
<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.blogworks.org/">
<![CDATA[<p>Did someone take your client’s Twitter name? Perhaps <a href="http://online.wsj.com/article_email/SB124269417597532869-lMyQjAxMDI5NDIyMjYyOTI0Wj.html" target="_blank">these WSJ tips</a> can help straighten things out.</p>]]>

</content>
</entry>
<entry>
<title>Cyberlife After Death</title>
<link rel="alternate" type="text/html" href="http://www.blogworks.org/archives/2009/05/cyberlife_after.html" />
<modified>2009-06-02T19:23:40Z</modified>
<issued>2009-05-25T19:21:01Z</issued>
<id>tag:www.blogworks.org,2009://1.831</id>
<created>2009-05-25T19:21:01Z</created>
<summary type="text/plain">By Eden Litt It’s a morbid topic, but an important one nonetheless. Given the boom in social media in recent years, think about all the accounts you’ve established: Facebook, Twitter, MySpace, LinkedIn, Flickr, eBay and so on. What happens to...</summary>
<author>
<name>staff</name>

<email>laurie.mayers@hassmsl.com</email>
</author>
<dc:subject>Caught in the Blogosphere</dc:subject>
<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.blogworks.org/">
<![CDATA[<p>By Eden Litt</p>

<p>It’s a morbid topic, but an important one nonetheless. Given the boom in social media in recent years, think about all the accounts you’ve established: Facebook, Twitter, MySpace, LinkedIn, Flickr, eBay and so on. What happens to your digital life after you die?</p>

<p>Companies have already started projects to address this quandary, from virtual graveyards and memorial pages to cyber lockers used to store digital assets. CNN investigates several posthumous Web 2.0 services <a href="http://www.cnn.com/2009/TECH/05/18/death.online/index.html?iref=t2test_techmon&eref=rss_topstories" target="_blank">here</a>. </p>]]>

</content>
</entry>
<entry>
<title>Got Questions?</title>
<link rel="alternate" type="text/html" href="http://www.blogworks.org/archives/2009/05/got_questions.html" />
<modified>2009-06-02T18:37:46Z</modified>
<issued>2009-05-21T18:12:17Z</issued>
<id>tag:www.blogworks.org,2009://1.829</id>
<created>2009-05-21T18:12:17Z</created>
<summary type="text/plain"> By Don Martelli Ever wanted to know the population of Wales, Wisconsin? What plant family a pea is from? How many single-spaced pages 35,000 words in Finnish equate to? How about the heart disease risk of 50-year-old men? Ask...</summary>
<author>
<name>staff</name>

<email>laurie.mayers@hassmsl.com</email>
</author>
<dc:subject>Caught in the Blogosphere</dc:subject>
<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.blogworks.org/">
<![CDATA[<p><img alt="wolfalpha.jpg" src="http://www.blogworks.org/archives/wolfalpha.jpg" width="345" height="65" /></p>

<p>By Don Martelli</p>

<p>Ever wanted to know the population of Wales, Wisconsin? What plant family a pea is from? How many single-spaced pages 35,000 words in Finnish equate to? How about the heart disease risk of 50-year-old men?</p>

<p><a href="http://www.pcworld.com/businesscenter/article/165148/wolfram_alpha_acts_as_a_computational_knowledge_engine.html" target="_blank">Ask no more,</a> Wolfram|Alpha is here (from the Web site):<br />
<blockquote>Wolfram|Alpha’s long-term goal is to make all systematic knowledge immediately computable and accessible to everyone. We aim to collect and curate all objective data; implement every known model, method, and algorithm; and make it possible to compute whatever can be computed about anything. Our goal is to build on the achievements of science and other systematizations of knowledge to provide a single source that can be relied on by everyone for definitive answers to factual queries.</blockquote></p>

<p>Wolfram|Alpha is a computational knowledge engine (read: not Google) that provides answers with real supporting data and facts. On the surface it sounds like a great concept, but the <a href="http://www.crn.com/software/217600068;jsessionid=WJKV0BJAKY4F2QSNDLOSKHSCJUNN2JVN" target="_blank">jury is still out </a>on <a href="http://www.npr.org/blogs/alltechconsidered/2009/05/whats_a_wolframalpha_can_we_as.html" target="_blank">its use</a> and whether or not it is a true Google (or <a href="http://education.zdnet.com/?p=2556" target="_blank">Wikipedia </a>for that matter) competitor.</p>]]>
<![CDATA[<p>One simple thing Wolfram|Alpha can help our teams with is answering those pesky (yet extremely important) metric questions. For example, what is the daily visitor total of <a href="http://www58.wolframalpha.com/input/?i=mashable.com" target="_blank">Mashable.com</a>? What about the circulation of <a href="http://www58.wolframalpha.com/input/?i=readers+digest" target="_blank">Readers Digest </a>vs. <a href="http://www58.wolframalpha.com/input/?i=people+magazine" target="_blank">People Magazine</a>?</p>

<p>Wolfram|Alpha is a good example of technological innovation colliding with discovery. It will be interesting to see how this service evolves and whether it will compete with (or as act as a supplement to) Google and Wikipedia as key information sources.</p>

<p>So, <a href="http://www58.wolframalpha.com/" target="_blank">what do you want to know?</a></p>]]>
</content>
</entry>
<entry>
<title>How Celebs Do Facebook</title>
<link rel="alternate" type="text/html" href="http://www.blogworks.org/archives/2009/05/how_celebs_do_f.html" />
<modified>2009-05-19T22:37:13Z</modified>
<issued>2009-05-19T21:33:40Z</issued>
<id>tag:www.blogworks.org,2009://1.828</id>
<created>2009-05-19T21:33:40Z</created>
<summary type="text/plain"> Mashable has put together “5 Lessons Celebrities Can Teach Us About Facebook Pages.” From Vin Diesel to Lenny Kravitz, Britney Spears to Michael Phelps, check out their Facebook tips here....</summary>
<author>
<name>staff</name>

<email>laurie.mayers@hassmsl.com</email>
</author>
<dc:subject>Blogging 101</dc:subject>
<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.blogworks.org/">
<![CDATA[<p><img alt="fbook2222.jpg" src="http://www.blogworks.org/archives/fbook2222.jpg" width="187" height="72" /></p>

<p>Mashable has put together “5 Lessons Celebrities Can Teach Us About Facebook Pages.” From Vin Diesel to Lenny Kravitz, Britney Spears to Michael Phelps, check out their Facebook tips <a href="http://mashable.com/2009/05/15/celebrity-facebook-pages/" target="_blank">here</a>.</p>]]>

</content>
</entry>
<entry>
<title>iPhone’s Appealing, Inexpensive Apps Driving Mobile Ad Growth</title>
<link rel="alternate" type="text/html" href="http://www.blogworks.org/archives/2009/05/iphones_appeali.html" />
<modified>2009-05-19T21:32:36Z</modified>
<issued>2009-05-16T21:26:21Z</issued>
<id>tag:www.blogworks.org,2009://1.827</id>
<created>2009-05-16T21:26:21Z</created>
<summary type="text/plain">By Marian Short Mobile ad spending could nearly double this year to $200 million, due largely to the iPhone’s runaway success, according to The Wall Street Journal. Companies are keen to access the iPhone’s desirable owner base: young, well paid,...</summary>
<author>
<name>staff</name>

<email>laurie.mayers@hassmsl.com</email>
</author>
<dc:subject>Blogging 101</dc:subject>
<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.blogworks.org/">
<![CDATA[<p>By Marian Short</p>

<p>Mobile ad spending could nearly double this year to $200 million, due largely to the iPhone’s runaway success, according to T<em>he Wall Street Journal</em>.</p>

<p>Companies are keen to access the iPhone’s desirable owner base: young, well paid, highly engaged with mobile tech and currently over 20 million strong. While numerous advertisers offer streaming video ads to smart phones, an increasing number are creating—or redesigning—downloadable apps to lure in a demographic that is minimally responsive to TV advertising. Not only do iPhone apps tend to be cheap, they also capture higher levels of engagement. For example, a recent and successful hamburger app for California-based CKE Restaurants Inc. cost $12,000, while a Burger King app launched for Valentine’s Day was downloaded by 14 percent of its mobile audience. Compare those with a less-than-one-percent interaction rate for online banner ads.</p>]]>
<![CDATA[<p>For more details you can read the full article from the <a href="http://online.wsj.com/article/SB124208325352208449.html?mg=com-wsj" target="_blank"><em>Wall Street Journal </em></a>(subscription required).</p>

<p><a href="http://www.fastcompany.com/blog/clay-dillow/culture-buffet/iphone-apps-growing-effective-ad-medium" target="_blank"><em>Fast Company’s blog </em></a>also posted on the WSJ article and pointed out that companies have yet to really incorporate other iPhone. Medialets, however, has become the first company to roll out a “shakeable” ad for its Levi’s Dockers campaign, which takes advantage of the motion sensor.</p>]]>
</content>
</entry>
<entry>
<title>Ever Wonder What Your Mom is Doing Online?</title>
<link rel="alternate" type="text/html" href="http://www.blogworks.org/archives/2009/05/ever_wonder_wha.html" />
<modified>2009-05-14T22:25:04Z</modified>
<issued>2009-05-14T22:19:13Z</issued>
<id>tag:www.blogworks.org,2009://1.826</id>
<created>2009-05-14T22:19:13Z</created>
<summary type="text/plain"> By Nicole Burguess A recent study by the Marketing to Moms Coalition identified the top activities for moms online by surveying 1,033 English-speaking moms. It’s no surprise that e-mail is a very popular activity for moms online, even topping...</summary>
<author>
<name>staff</name>

<email>laurie.mayers@hassmsl.com</email>
</author>
<dc:subject>Caught in the Blogosphere</dc:subject>
<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.blogworks.org/">
<![CDATA[<p><img alt="momma.jpg" src="http://www.blogworks.org/archives/momma.jpg" width="179" height="162" /></p>

<p>By Nicole Burguess</p>

<p>A recent study by the <a href="http://www.marketingtomomscoalition.org/" target="_blank">Marketing to Moms Coalition</a> identified the top activities for moms online by surveying 1,033 English-speaking moms.</p>

<p>It’s no surprise that e-mail is a very popular activity for moms online, even topping out TV as the most popular media habit in two of the three age groups. When it comes to spreading the word via e-mail, moms are most likely to share jokes and information about upcoming events. They also frequently share news clips and inspirational phrases. However, they are somewhat less likely to share videos and images. Young moms frequently share blog posts, whereas moms in the 25-44 and 45+ age ranges do not.</p>]]>
<![CDATA[<p>Overall, moms spend an average of three hours online each day. Aside from checking/sending e-mail, the other top online activities for moms include:<br />
     * Online banking<br />
     * Reading news<br />
     * Checking weather<br />
     * Product research and price comparisons<br />
     * Gaming<br />
     * Shopping for children and for themselves<br />
     * Planning travel<br />
     * Researching healthcare information</p>

<p>Sixteen percent of moms surveyed use formal networks for blogging, but mom bloggers skew young overall, with 22 percent of moms aged 18-24 years old blogging.</p>

<p>Click <a href="http://www.marketingcharts.com/interactive/top-10-online-activities-for-moms-8999/" target="_blank">here</a> for the MarketingCharts.com recap of the mom survey, or <a href="http://www.marketingtomomscoalition.org/doc/Moms_Annual_Media_Survey_2008_Report_11.25TD.pdf" target="_blank">download the report</a> from Marketing to Moms Coalition.</p>]]>
</content>
</entry>
<entry>
<title>Traditional Media’s Increasing Presence in the Digital Space</title>
<link rel="alternate" type="text/html" href="http://www.blogworks.org/archives/2009/05/traditional_med.html" />
<modified>2009-05-13T15:50:20Z</modified>
<issued>2009-05-13T15:03:57Z</issued>
<id>tag:www.blogworks.org,2009://1.825</id>
<created>2009-05-13T15:03:57Z</created>
<summary type="text/plain">By Nichole Mrasek There has been a surge in traditional media adapting to social media trends, and Mashable’s Woody Lewis shares his thoughts on the ‘5 Ways Traditional Media is Going Social.’ Topics include: * Widget TV: Verizon FiOS customers...</summary>
<author>
<name>staff</name>

<email>laurie.mayers@hassmsl.com</email>
</author>
<dc:subject>Caught in the Blogosphere</dc:subject>
<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.blogworks.org/">
<![CDATA[<p>By Nichole Mrasek</p>

<p>There has been a surge in traditional media adapting to social media trends, and Mashable’s Woody Lewis shares his thoughts on the ‘<a href="http://mashable.com/2009/05/04/old-media-goes-social/" target="_blank">5 Ways Traditional Media is Going Social</a>.’</p>

<p><img alt="digitalspace.jpg" src="http://www.blogworks.org/archives/digitalspace.jpg" width="346" height="49" /><br />
<strong><br />
Topics include: </strong><br />
<strong> * </strong> Widget TV: <a href="http://www.readwriteweb.com/archives/verizon_unveils_their_vision_for_the_web-connected.php" target="_blank">Verizon FiOS </a>customers will soon be able to connect set-top boxes to the Web. Verizon is building widgets that integrate Facebook and Twitter. Lewis writes, “These are base cases, where the viewer can send messages from her set-top box to her social network while she watches programs. Verizon will offer the SDK to third-party developers.”</p>]]>
<![CDATA[<p>    <strong> *</strong>  Pitch the Editor-in-Chief: BusinessWeek’s Editor-In-Chief John Byrne has taken to <a href="http://twitter.com/JOHNABYRNE" target="_blank">Twitter</a>. You can submit “<a href="http://www.businessweek.com/blogs/whatsyourstoryidea/" target="_blank">What’s Your News Story Idea</a>,” a link on his profile, where pitches are reviewed by Bryne, and at least one pitch is assigned to a BusinessWeek journalist.<br />
     <strong>*</strong>  Newspapers on YouTube: With the increasing decline in subscriptions, newspapers are turning to online efforts to help promote stories and features. Newspapers like The New York Times want to feature more special-interest stories.<br />
     <strong>*</strong>  Bookstore Trailers: Publishers are featuring trailers for books on YouTube. Check out <a href="http://www.youtube.com/watch?v=PGBd-LPgt3I" target="_blank">Random House author Annie Burrows</a> talking about her novel, The Guernsey Literary and Potato Peel Pie Society.<br />
     *  Literati as Twitterati: Publishing icon Harper Collins is experimenting in the social media landscape with a well-received <a href="http://twitter.com/harperstudio" target="_blank">HarperStudio</a> presence on Twitter.</p>

<p>Read more from the <a href="http://mashable.com/2009/05/04/old-media-goes-social/" target="_blank">Mashable</a> feature. </p>]]>
</content>
</entry>
<entry>
<title>McSmart Wedding Site from ‘Grey’s Anatomy’</title>
<link rel="alternate" type="text/html" href="http://www.blogworks.org/archives/2009/05/mcsmart_wedding.html" />
<modified>2009-05-08T22:31:26Z</modified>
<issued>2009-05-08T22:27:13Z</issued>
<id>tag:www.blogworks.org,2009://1.824</id>
<created>2009-05-08T22:27:13Z</created>
<summary type="text/plain"> By Nichole Mrasek ABC has given fans a new way to celebrate the on-screen romance of Meredith Grey and Derek Shepherd. In case you aren’t a fan of the show, Grey and Shepherd are main characters on the drama,...</summary>
<author>
<name>staff</name>

<email>laurie.mayers@hassmsl.com</email>
</author>
<dc:subject>Good Blog, Bad Blog</dc:subject>
<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.blogworks.org/">
<![CDATA[<p><img alt="greeeets.jpg" src="http://www.blogworks.org/archives/greeeets.jpg" width="327" height="250" /></p>

<p>By Nichole Mrasek</p>

<p>ABC has given fans a new way to celebrate the on-screen romance of Meredith Grey and Derek Shepherd. In case you aren’t a fan of the show, Grey and Shepherd are main characters on the drama, and after years of viewers waiting for them to get serious, they are getting married. To promote their engagement, the show has created a wedding site for the couple via <a href="http://weddings.theknot.com/pwp/pwp2/view/MemberPage.aspx?coupleId=5204748318589928" target="_blank">The Knot</a>.</p>

<p>They aren’t registered at Macy’s for the gift registry; instead fans can donate to charities.</p>]]>
<![CDATA[<p>Boston.com reported: “A website with details about their nuptials and an invitation to RSVP for the event drew some 1,400 replies in the first 24 hours. "We love to create other experiences that relate to the show and that don’t break the fourth wall," (Benson executive vice president of marketing for ABC Entertainment) said. Within the first day, without promotion, the page had more than 42,000 unique views.”</p>

<p>More from <a href="http://www.boston.com/ae/tv/articles/2009/04/29/meredith_derek_wedding_has_real_feel/?rss_id=Boston.com+--+TV+news" target="_blank">Boston.com</a> on the Grey’s wedding site.</p>]]>
</content>
</entry>
<entry>
<title>$ocial Network$</title>
<link rel="alternate" type="text/html" href="http://www.blogworks.org/archives/2009/05/ocial_network.html" />
<modified>2009-05-08T22:26:40Z</modified>
<issued>2009-05-07T22:25:26Z</issued>
<id>tag:www.blogworks.org,2009://1.823</id>
<created>2009-05-07T22:25:26Z</created>
<summary type="text/plain">Has Microsoft uncovered a way to monetize social networks? Just maybe. CNN Money’s got the details here....</summary>
<author>
<name>staff</name>

<email>laurie.mayers@hassmsl.com</email>
</author>
<dc:subject>Caught in the Blogosphere</dc:subject>
<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.blogworks.org/">
<![CDATA[<p>Has Microsoft uncovered a way to monetize social networks? Just maybe. CNN Money’s got the details <a href="http://money.cnn.com/2009/04/28/technology/hempel_microsoft.fortune/index.htm?postversion=2009042904&iref=werecommend" target="_blank">here</a>.</p>]]>

</content>
</entry>
<entry>
<title>This Could Be Your Big Cyber Break</title>
<link rel="alternate" type="text/html" href="http://www.blogworks.org/archives/2009/05/this_could_be_y.html" />
<modified>2009-05-08T22:18:21Z</modified>
<issued>2009-05-06T21:56:10Z</issued>
<id>tag:www.blogworks.org,2009://1.821</id>
<created>2009-05-06T21:56:10Z</created>
<summary type="text/plain"> By Eden Litt A few years ago, Justin Kan attached a webcam to his hat, recorded his every move and then streamed it live to a Web site. The site, Justin.tv is now one of the largest online networks...</summary>
<author>
<name>staff</name>

<email>laurie.mayers@hassmsl.com</email>
</author>
<dc:subject>Blogging 101</dc:subject>
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<![CDATA[<p><img alt="justintv.jpg" src="http://www.blogworks.org/archives/justintv.jpg" width="334" height="64" /></p>

<p>By Eden Litt</p>

<p>A few years ago, Justin Kan attached a webcam to his hat, recorded his every move and then streamed it live to a Web site. The site, <a href="http://www.justin.tv/" target="_blank">Justin.tv</a> is now one of the largest online networks for users to broadcast and watch live videos.</p>

<p>Looking for your big break? Chris Pirillo, self-proclaimed geek and president of blogging network <a href="http://www.lockergnome.com/" target="_blank">LockerGnome.com</a>, offers tips to starting your own live stream on <a href="http://www.cnn.com/2009/TECH/04/30/pirillo.lifecasting/index.html" target="_blank">CNN.com/technology</a>.</p>]]>

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</entry>
<entry>
<title>Note to Facebook: Don’t Be Distracted by Twitter Envy</title>
<link rel="alternate" type="text/html" href="http://www.blogworks.org/archives/2009/05/note_to_faceboo.html" />
<modified>2009-05-08T22:24:25Z</modified>
<issued>2009-05-05T22:19:19Z</issued>
<id>tag:www.blogworks.org,2009://1.822</id>
<created>2009-05-05T22:19:19Z</created>
<summary type="text/plain">By Marian Short A recent ReadWriteWeb post accusing Facebook of having “Twitter envy” said: “Facebook blew past MySpace and managed to keep Google at bay. It firmly won the race for the social web. But now it has begun a...</summary>
<author>
<name>staff</name>

<email>laurie.mayers@hassmsl.com</email>
</author>
<dc:subject>Corporate Blogs</dc:subject>
<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.blogworks.org/">
<![CDATA[<p>By Marian Short</p>

<p>A recent <a href="http://www.readwriteweb.com/archives/facebook_has_twitter_envy_but_why.php" target="_blank">ReadWriteWeb</a> post accusing Facebook of having “Twitter envy” said: “Facebook blew past MySpace and managed to keep Google at bay. It firmly won the race for the social web. But now it has begun a brand new race, this one against Twitter.” RWW cautioned Facebook from trying to adopt Twitteresque approaches, noting that: “Facebook at its core is about friends, not news.”</p>]]>

</content>
</entry>
<entry>
<title>Twazzup Launches</title>
<link rel="alternate" type="text/html" href="http://www.blogworks.org/archives/2009/05/twazzup_launche.html" />
<modified>2009-05-05T22:13:30Z</modified>
<issued>2009-05-05T22:10:30Z</issued>
<id>tag:www.blogworks.org,2009://1.819</id>
<created>2009-05-05T22:10:30Z</created>
<summary type="text/plain"> By Alicia Dorset Twazzup is the latest in Twitter search engine options. Launched last week, Twazzup tries to “tries to bridge the gap between Twitter’s real-time search and a more traditional search engine.” Twazzup reports on real-time Tweets in...</summary>
<author>
<name>staff</name>

<email>laurie.mayers@hassmsl.com</email>
</author>
<dc:subject>Search Engine Marketing</dc:subject>
<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.blogworks.org/">
<![CDATA[<p><img alt="twazzup.jpg" src="http://www.blogworks.org/archives/twazzup.jpg" width="148" height="37" /></p>

<p>By Alicia Dorset<br />
 <br />
Twazzup is the latest in Twitter search engine options. Launched last week, Twazzup tries to “tries to bridge the gap between Twitter’s real-time search and a more traditional search engine.” Twazzup reports on real-time Tweets in addition to the top Tweets of the day.</p>

<p>Other noteworthy features include assigning authority rankings to users and the ability to define search terms. There are a lot of search engines to choose from when it comes to Twitter, so Twazzup might be the next best bet.</p>

<p>Learn more about Twazzup <a href="http://www.readwriteweb.com/archives/twazzup_a_better_twitter_search_engine.php#more" target="_blank">here</a>.</p>]]>

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