In PR, you are often tasked to ensure that media show up to an event. Fortunately for me, getting media to the Glamorama launch party for Ronald McDonald House Charities of Chicagoland and Northwest Indiana (RMHC-CNI) was pretty straightforward since it was such a well-run event!
The launch party kicked off Glamorama 2011: an unforgettable night of high fashion and fierce performances to be held August 12 at the Chicago Theatre with performances by Cee Lo Green, known for the chart-topping hit “Forget You,” and the electro-pop quartet Far East Movement. Following Glamorama is an official after-party on the 7th floor of Macy’s at State Street. The best part? If you purchase your tickets online, 100 percent of the proceeds will go to RMHC-CNI.
As for the launch party, it went into the wee hours of that warm June Thursday. Hosted by Chicago Now’s Candace Collins Jordan, the launch event was hosted at Room 1520 and put together by the leadership of RMHC-CNI’s Christina Thomas. Guests, models, and media crowded the floors throughout the night enjoying the entertainment provided by the “Hip Hop Connection” dancers and musical guest, up-and-coming Chicago group “blah blah blah.”
RMHC-CNI did it right—they held a great launch event and really generated a lot of buzz for Glamorama 2011. Here are some elements to keep in mind for sure-fire ways that media will be in attendance at your event:
• Glamour: This was an exclusive event that made both the mainstream media and bloggers feel privileged to attend.
• Timing: The event was held in the evening, not at a prime morning news media hour. Fortunately, there was also no breaking news coverage in the local area happening at the time.
• Treats: Like any event, good munchies guarantee better attendance.