Taking Consumer Marketing to School: Earning A+ Client Results

October 17th, 2011Comments (0)

Taking Consumer Marketing to School: Earning A+ Client Results by Jeffrey LeFevre

MSL Chicago’s consumer marketing team sat down with the students of Loyola University Chicago’s Beta Rho Honor Society at their School of Communication. Senior account executive Stephanie Lewis, account executive Angél Hakim, and assistant account executive Diana Rostkowski shared their take on the hands-on nature of consumer PR, the importance of real-world internship experience and the fast-paced agency life.

“The person in school who always takes charge of the group project — assigning chapters, calling group meetings, making sure the project is in order — that’s the PR person of the group,” said Stephanie Lewis. “In this fast-paced business, you need to be detail-oriented and ready to immerse yourself and make it happen, much like you would for a school group project. A successful PR professional is the one who gets the team together, rolls up his or her sleeves and determines what needs to get done for the best client result – hopefully an A+.”