November 16th, 2011Comments (0)

PRSA International Conference Recap: Discussing Audience Fragmentation by Jen Tatro

Last month, Laura Chavoen, our senior vice president of digital strategy, spoke at the 2011 PRSA International Conference in Orlando. Her topic was “A Tailored Approach to Audience Fragmentation.”

In her session, Laura discussed how social media is causing many marketing companies to adopt a PR planning model to ensure that programs and campaigns are tailored to the right target audience. She also shared her thoughts on using new tools that public relations practitioners can use for monitoring and pinpointing audiences. Below is a video of a segment of her presentation.

Thanks to the PRSA for inviting MSL Chicago to particpate in the 2011 International Conference!

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