MSL Chicago

PRSA Midwest Conference Video: Modern Day Crisis Communications by Jen Tatro

On July 19, the first PRSA Midwest District Conference was held at Loyola University in Chicago. Our senior vice president of crisis and issues management, Jack Yeo, co-presented at the event with the director of media relations at North Park University, John Brooks. The title of the presentation was “The Eight Laws of Modern Day Crisis Communications.”

In their presentation, they outlined several steps that companies can take to prepare for a crisis, respond to a situation and recover from a crisis event. Below is an excerpt from the presentation. In this video, Jack shares a number of steps for organizations to consider as they prepare for a crisis.

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