Our client roster here in the Chicago office ranges from the automobile industry to consumer food and technology brands; but this time around we had the amazing opportunity to be a little “dramatic!”
We recently partnered with the Chicago Shakespeare Theater (CST) to bring the much-admired painting, “A Sunday on La Grande Jatte–1884” by Georges Seurat to life.
On Sunday, September 16 we headed over to the Art Institute of Chicago to show how characters from the painting came to life – which was our way of announcing the play, “Sunday in the Park with George,” that kicked-off September 26 at Chicago Shakespeare Theater on Navy Pier.
Keeping it in the Publicis Groupe family, we worked alongside our sister agency, Arc Worldwide to develop a life-sized replica of the painting with some of the characters noticeably absent! The characters from Sunday in the Park with George were sprinkled throughout the institute and slowly stepped into their fame, one character at a time, while performing a song from the musical.
What many visitors to the Art Institute thought was a typical Sunday morning, turned into “A Sunday on La Grande Jatte.”
The best part about this experience has yet to happen! After the play concludes, the faux painting is scheduled to be auctioned off to raise money to support the arts in Chicago, benefiting CST’s Team Shakespeare, one of the country’s largest arts-in-education programs offered by a professional theater.
At the end of the day, we had a great Sunday afternoon with “George” and all for a good cause.