Archive for the ‘Public Affairs’ Category

The Intersection of Politics and Business

Wednesday, October 24th, 2012

As with many polarizing topics – including sports, the flavor of cilantro and religion – it’s natural for people to get so caught up in their own convictions that they have a hard time understanding how any belief other than their own could be right. That’s why, generally speaking, I prefer to keep my political views separate from my personal and professional relationships.



But this time around discussing the upcoming U.S. presidential election with friends, family, colleagues and even semi-strangers has become somewhat of a hobby of mine. The conversations have been stimulating! I attribute this shift, at least in part, to a new, and, dare I say worldlier, perspective of how the outcome of the election may impact global business.

For the past year, I’ve been working closely with one of our clients to develop a global communications plan and activate programs in growth markets around the world, including Brazil, China, India and the Middle East.  It’s really quite timely. Global business and manufacturing are important topics in this presidential election. They are also lynchpins to many of the issues that hit closer to home – including the state of the job market, tax reform and our growing national debt.

For most Americans, the upcoming election is an opportunity to stand behind the candidate who they believe has the better plan for our country. Some voters will elect the candidate that offers immediate benefit – whether tax cuts, job opportunities, healthcare, etc. – to them and their families. Still others will put personal gain aside and vote for who they think will help their company, the economy and our American culture in the long run.

I can’t tell you which of the options is “right,” but whatever your position or party, don’t be a bystander in the upcoming election. The 57th quadrennial U.S. presidential election on November 6th represents your chance to use all the information available to you – including your real-life and business experiences – to influence governmental decision making for at least the next four years and affect change. Exercise that opportunity and make sure your voice is heard!

Connecting with Voters: Social Media in an Election Year

Tuesday, January 31st, 2012

Four years ago, social media conversations had an unprecedented impact on the presidential race. The GOP certainly took notice and even posted an op-ed in PR Week regarding the opportunities to engage voters online. Now that another presidential election year is upon us, candidates are using social media in new ways to try to break through to voters, share their platforms on key issues and gain an advantage. It’s been fascinating to watch— on both sides of the aisle.

Using Facebook to Reach Fans: Facebook plays a key role in every candidate’s strategy to reach voters. iContact recently published a study of the GOP candidates’ use of social media. The study found that Mitt Romney had the highest number of Facebook fans but experienced the lowest percentage of Facebook fan engagement. On the other hand, Rick Santorum had one of the lowest numbers of Facebook fans among the GOP candidates but actually had the highest engagement level with his fans.

Joining in the Debate Online: Does it feel like there has been about a thousand Republican debates held already? (Technically, there have been 24.) In addition to following the debates on TV, voters can follow the debates online through following hashtags like #CNNDebate. During Florida’s GOP debate last week, #CNNDebate was a trending topic throughout the evening, ranking as high as #1 in the US and worldwide during the broadcast.

Integrating Online and Offline Channels to Reach Voters: It might be hard to believe, but not every voter in America is an active user of Facebook and Twitter. In realizing this, candidates like Newt Gingrich are using platforms like Facebook to recruit volunteers to make phone calls and join in grassroots efforts to engage undecided voters.

Town Halls via Google+, Facebook, and YouTube: Yesterday, President Obama held a video chat session via Google+ to answer questions raised from his State of the Union (SOTU) address last week. The Google+ hangout was another town hall style event taken online, similar to the President’s Facebook and YouTube town halls in early 2011. Most of the session focused on the economy and on job creation. More than a quarter of a million people submitted questions to the president via YouTube for the event, and after the event, the YouTube page had 6,123 “likes”. 

Twitter Chats: The day after the State of the Union address, Vice President Joe Biden held a Twitter chat to talk to individuals about the messages during the SOTU. Participants used the hashtag #WHChat and asked questions ranging from job creation, taxes, energy, and spending cuts. Some of the Tweets included:

“What happened to #health care reform? How will WH work to engage states in understanding need for improved primary care access? #WHChat”

“#WHChat #SOTU question: I didn’t hear much about spending cuts or the deficit: is there a plan to cut and balance the budget?”

This year, we’ll be watching how the candidates and the President will be using social media in new ways to reach voters and amplify their messages. Thanks to these online tools and channels, voters have more ways to connect with candidates and elected officials to pose their questions, better understand key economic, social and foreign policy issues, and become familiar with who they will be voting for public office. Clearly, these channels give voters more opportunities to be informed about their vote, and ultimately, give the candidates and elected officials more opportunities to listen to their constituents.

In the Loop News Roundup

Wednesday, April 6th, 2011

Busy week for social media, politics, technology and more. Check out what we’re reading this week:

PRWeek, “Analysis: The Rise of the Social Media Client”- Corporations begin to dissolve the digital department and give rise to a new model as social media knowledge disseminates across organizations.

PR News, “Is There a Case for Digital Public Affairs?“Digital public affairs” is no longer a contradiction, as consumer and NGOs increasingly demand transparency online.

Chicago Tribune, “Graphic: Effects of a Government Shutdown” - If Congress us unable to reach on federal spending, we find ourselves facing effects similar to 1996’s 21-day government shutdown.

TechCrunch, LinkedIn Unveils A More Open Developer Platform With Lightweight, Customizable Plugins” – LinkedIn finally launches its “Recommend” button, and it opens up its interface to make content more accessible to developers.

PRWeek, “USA Today Creates Hyperlocal News OutletsChicago sports PR practitioners will be pleased to hear that USA Today announced today the launch of the “Chicago Extra”, a regular 8-page supplement of sports content and fan engagement.

Consumer Reports, “6 Tips for Surviving the Epsilon E-mail Fiasco” – Check out some of these spam survival tips in the wake of the recent data break-in at online marketer, Epsilon.

Chicago Tribune, “Stone, Lyle Lose as Chicago City Council Gets Makeover” – In addition to a new mayor, more than one-third of Chicago’s City Council will be replaced by new alderman in Tuesday’s runoff elections.