Comments for MSL Chicago

Comment on Higher Education Marketers Are Changing the Game by Julie Lilliston

Julie Lilliston — Thu, 15 Dec 2011 19:44:52 +0000

Thanks, Deborah. Higher ed branding is definitely an ongoing, evolving process. I really enjoyed your session. Thanks for visiting the blog.

Comment on Higher Education Marketers Are Changing the Game by Boldness and magic in education marketing | ICEF Monitor: Market intelligence for international student recruitment

Thu, 15 Dec 2011 15:23:18 +0000

[...] Please see the complete post from MLSGROUP on the MLS Chicago blog: “Higher Education Marketers Are Changing the Game.” [...]

Comment on Higher Education Marketers Are Changing the Game by Deborah Maue

Deborah Maue — Wed, 14 Dec 2011 16:10:23 +0000

Thanks for the mention of my presentation. I think that one of the most challenging things in higher ed branding is that being clear about what you are means also being clear about what you are not. Many universities have been reluctant to do this, as they want to cast a wide net so as not to exclude anyone. This has been difficult for us as well, but I think we’re getting bolder – trying to be clear about what we are so that students for whom DePaul is not the right choice know this early on.

Comment on MSL Expands Global Reach in a Growing Market; Acquires Poland's Largest PR Agency by Other Diana from New Britain CT

Other Diana from New Britain CT — Wed, 07 Dec 2011 23:25:19 +0000

Very nicely written Diana! Proud to be polish and in the media industry!

Comment on MSL Expands Global Reach in a Growing Market; Acquires Poland's Largest PR Agency by BASIA

BASIA — Wed, 07 Dec 2011 22:25:01 +0000

As usual Diana, great blog. I’m glad to see Poland expanding its knowledge and thrilled that you are keeping us posted!

POZDRAWIAM!

Comment on Higher Education and Social Influence: Where Does Your School Rank? by Emily

Emily — Fri, 28 Oct 2011 18:32:00 +0000

Great post, Nancy! I also saw this Forbes article about universites that rule the web. Feel free to check it out here — http://onforb.es/ryXtoD

Comment on 2012 PR Planning: Learning From the Past, Building on 2011 Momentum by Basia

Basia — Mon, 24 Oct 2011 19:47:54 +0000

Great blog, Diana! MSL is on the right track.

Comment on 2012 PR Planning: Learning From the Past, Building on 2011 Momentum by Terry

Terry — Mon, 24 Oct 2011 19:35:43 +0000

Great blog!!!

Comment on Chicago Art, in the Eyes of the Beholder by Terry

Terry — Wed, 10 Aug 2011 11:15:24 +0000

Unique & majestic art. Great article

Comment on Search Advice: “Awesome Finds Awesome” by Jeffrey LeFevre

Jeffrey LeFevre — Tue, 09 Aug 2011 20:23:13 +0000

Thank you Matt and Sean for your commentary.

It has been really interesting to see how Google +1 has taken shape, now that is slowly progressing from the Early Adopters into the Early Majority.

Although it certainly has become more popularized, I have yet to see the “end game”. At this point, it very restricted in its ability to truly influence and engage. Earning a +1 certainly adds credibility to a brand online; however, if Google +1 still has no bearing on Google’s search algorithms, I don’t believe consumer behavior will dramatically change quite yet. Thus, I remain unconvinced that Google +1 will “takeover” Facebook, as some articles have suggested.

I think Google +1 and search overall has great potential; but until Google takes it to the next level, I think marketers are at a stand still. As you mentioned Sean, I hope Google will further Google +1 sooner rather than later. Only then can PR and marketing strategists truly develop their brands and make light of this new technology.

Thanks again.

Jeffrey LeFevre