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	<title>MSL Chicago</title>
	<link>http://www.mslworldwide.com/chicagoblog</link>
	<description>Crossroads of PR, Integrated Marketing and the Midwest</description>
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		<title>Connecting with Voters: Social Media in an Election Year</title>
		<description><![CDATA[
Four years ago, social media conversations had an unprecedented impact on the presidential race. The GOP certainly took notice and even posted an op-ed in PR Week regarding the opportunities to engage voters online. Now that another presidential election year is upon us, candidates are using social media in new ways to try to break through [...]]]></description>
		<link>http://www.mslworldwide.com/chicagoblog/2012/01/31/connecting-with-voters-social-media-in-an-election-year/</link>
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		<title>MSL Expands Global Reach in a Growing Market; Acquires Poland&#039;s Largest PR Agency</title>
		<description><![CDATA[
We recently announced that MSLGROUP has acquired Ciszewski Public Relations, Poland’s largest PR agency. This was an announcement dear to my heart: I am a first generation Polish American, born and raised in New Britain, Conn, who moved to Chicago to further expand my young career in public relations. Fortunately enough for me, both areas [...]]]></description>
		<link>http://www.mslworldwide.com/chicagoblog/2011/12/07/msl-expands-global-reach-in-growing-market-acquires-polands-largest-pr-agency/</link>
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		<title>Higher Education Marketers Are Changing the Game</title>
		<description><![CDATA[
While colleges and universities face reduced funding, increased pressure to prove their value and disruptive technologies impacting the education landscape, there is still reason to be optimistic. If the record-breaking attendance of more than 900 higher education marketers at the 22nd Annual AMA Symposium for the Marketing of Higher Education is any indication, there is [...]]]></description>
		<link>http://www.mslworldwide.com/chicagoblog/2011/12/02/higher-education-marketers-are-changing-the-game/</link>
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		<title>Client-Side vs. Agency Internships: Learning the PR Ropes</title>
		<description><![CDATA[
For some, the term “intern” used to (or still does) bring to mind responsibilities such as getting coffee or making copies. Fortunately, internships now greatly supplement a college degree and have evolved into a much more valuable experience than performing trivial assignments.
Before even applying for an internship, future PR interns must ask themselves an essential question: [...]]]></description>
		<link>http://www.mslworldwide.com/chicagoblog/2011/11/28/client-side-vs-agency-internships-learning-the-pr-ropes/</link>
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		<title>PRSA International Conference Recap: Discussing Audience Fragmentation</title>
		<description><![CDATA[
Last month, Laura Chavoen, our senior vice president of digital strategy, spoke at the 2011 PRSA International Conference in Orlando. Her topic was &#8220;A Tailored Approach to Audience Fragmentation.&#8221;
In her session, Laura discussed how social media is causing many marketing companies to adopt a PR planning model to ensure that programs and campaigns are tailored [...]]]></description>
		<link>http://www.mslworldwide.com/chicagoblog/2011/11/16/prsa-international-conference-recap-discussing-audience-fragmentation/</link>
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		<title>Higher Education and Social Influence: Where Does Your School Rank?</title>
		<description><![CDATA[In the face of budget cuts, lower endowments and a fiercely competitive market for talent, colleges and universities are coming to terms with the need to be creative in their efforts to attract the best and brightest in students and faculty. At the same time, they know they&#8217;ve got to focus on building stronger relationships [...]]]></description>
		<link>http://www.mslworldwide.com/chicagoblog/2011/10/28/schools-and-social-influence/</link>
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		<title>2012 PR Planning: Learning From the Past, Building on 2011 Momentum</title>
		<description><![CDATA[
With the fall in full swing, 2011 will soon be drawing to a close. PR agencies like MSL Chicago are developing and evaluating their 2012 PR plans with clients in addition to speaking with new companies about their public relations needs. In planning for 2012, agencies must bring the brightest ideas to the table, especially [...]]]></description>
		<link>http://www.mslworldwide.com/chicagoblog/2011/10/24/2012-pr-planning-learning-from-the-past-building-on-2011-momentum/</link>
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		<title>Taking Consumer Marketing to School: Earning A+ Client Results</title>
		<description><![CDATA[MSL Chicago’s consumer marketing team sat down with the students of Loyola University Chicago’s Beta Rho Honor Society at their School of Communication. Senior account executive Stephanie Lewis,  account executive Angél Hakim, and assistant account executive Diana Rostkowski shared their take on the hands-on nature of consumer PR, the importance of real-world internship experience and the fast-paced agency [...]]]></description>
		<link>http://www.mslworldwide.com/chicagoblog/2011/10/17/taking-consumer-marketing-to-school-earning-a-client-results/</link>
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		<title>Global Going Local: Google Acquisitions</title>
		<description><![CDATA[
I frequently visit daily deal websites and online recommendation sites on a regular basis. Between Yelp, OpenTable and Groupon, I see a lot of value in connecting with local businesses online and discovering new restaurants. Clearly, Google has been seeing the value too.
On Monday, the Wall Street Journal reported that Google purchased DailyDeal, a website [...]]]></description>
		<link>http://www.mslworldwide.com/chicagoblog/2011/09/21/global-going-local-google-acquisitions/</link>
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		<title>Social Media: Bridging Exclusive Experiences and the Everyday Consumer</title>
		<description><![CDATA[
Through the years, the Internet has allowed us to stay connected to special events and media coverage during the workday. We live in an age where we can watch sporting event from our desks and followed the Casey Anthony trial in between meetings. It is only natural that companies recognize the power of engaging their [...]]]></description>
		<link>http://www.mslworldwide.com/chicagoblog/2011/09/20/big-brands-exclusive-experiences-and-the-everyday-consumer/</link>
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