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	<title>MSL Chicago</title>
	<link>http://www.mslworldwide.com/chicagoblog</link>
	<description>Crossroads of PR, Integrated Marketing and the Midwest</description>
	<lastBuildDate>Tue, 09 Apr 2013 20:40:00 +0000</lastBuildDate>
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		<title>Taking an Agency First Date with the Summer Insiders Challenge</title>
		<description><![CDATA[Have you ever wished you could have a ‘first date’ with a job before saying ‘yes’ to that next career move? Anyone with a few years of professional experience has come to cross-roads in their career where they seek affirmation to make a change. The unknown is scary, right?

Last week MSL Chicago provided a sneak [...]]]></description>
		<link>http://www.mslworldwide.com/chicagoblog/2013/04/09/taking-an-agency-first-date-with-the-summer-insiders-challenge/</link>
			</item>
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		<title>PR Internship Survival Guide: Advice for the Summer Insiders Candidates</title>
		<description><![CDATA[
Our intern candidates brainstorming during our Summer Insiders Challenge.

Today at MSL Chicago, we are hosting our Summer Insiders Challenge – a crash course in all things PR designed to help candidates learn more about their potential role at our agency. While I am excited to meet all of our candidates – I am a little [...]]]></description>
		<link>http://www.mslworldwide.com/chicagoblog/2013/04/05/pr-internship-survival-guide-advice-for-the-summer-insiders-candidates/</link>
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		<title>The Experience Economy Rules</title>
		<description><![CDATA[Beyond the actual SXSW festival, where the planned and serendipitous meetings drive, surprise and inspire, the value of attending has always been the insights into ‘what’s next’. SX has been the launch pad for many influential technologies, including Twitter in 2007, Foursquare in 2009 and Highlight and GroupMe in 2012.
Over the last year or so, [...]]]></description>
		<link>http://www.mslworldwide.com/chicagoblog/2013/03/20/the-experience-economy-rules/</link>
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		<title>A Roadmap to Content Marketing Success: Chicago AMA Recap</title>
		<description><![CDATA[
This week, eMarketer published an article titled “Content Vaults to No. 1 Marketing Priority for 2013.” At MSL Chicago, we&#8217;re also seeing content strategy as a focus for many marketers.
On January 31, MSL Chicago sponsored a workshop hosted by the American Marketing Association on content marketing. The session was titled “Growing Your Business Through Content [...]]]></description>
		<link>http://www.mslworldwide.com/chicagoblog/2013/02/08/a-roadmap-to-content-marketing-success-chicago-ama-recap/</link>
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		<title>Content Marketing: Where Companies Go Wrong, and Who Gets It Right</title>
		<description><![CDATA[
This Thursday, I’ll be leading the first half of a workshop for the American Marketing Association on content marketing. Over the past several years, more clients and companies have developed or increased their investment in content marketing strategies. It’s no surprise—content is the fuel of marketing, and has even been called The King.
We’ve seen many [...]]]></description>
		<link>http://www.mslworldwide.com/chicagoblog/2013/01/30/content-marketing-%e2%80%93-where-companies-go-wrong-and-who-gets-it-right/</link>
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		<title>Home Building and Design #MSLIdeas Onsite @ChicagoIdeas with Christiana Schaefer</title>
		<description><![CDATA[Our VP, Consumer Marketing, Christiana Schaefer, shares her takeaways from the CIW Water Talk and speaks to the opportunity for the home building and design industry to make their brands and products a platform for change.
“For the building industry, the opportunity for them is to consider not just the impact of what they do…but to [...]]]></description>
		<link>http://www.mslworldwide.com/chicagoblog/2012/11/07/home-building-and-design-mslideas-onsite-chicagoideas-with-christiana-schaefer/</link>
			</item>
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		<title>Consumer Brand #MSLIdeas Onsite @ChicagoIdeas with Joan Cetera</title>
		<description><![CDATA[Our SVP, Director of Consumer Marketing, Joan Cetera, shares her takeaways from the MSL Chicago-sponsored CIW Identity Talk and speaks to the significance of understanding the identity of your brand’s consumers and target audiences.
“The best public relations campaigns tie into that identity of who we [the consumers] are and what really matters to us,&#8221; says [...]]]></description>
		<link>http://www.mslworldwide.com/chicagoblog/2012/10/29/consumer-brand-mslideas-onsite-chicagoideas-with-joan-cetera/</link>
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		<title>AMA Ferris State Regional Conference: The Future of Social ROI</title>
		<description><![CDATA[Earlier this month, I had the opportunity to present at the 2012 AMA Ferris State Regional Conference, which brings together college students from various universities across the Midwest. Stemming from the interactive content and emerging media theme of the conference, I elected to take an analytical and predictive approach to social media.

Today, social in the [...]]]></description>
		<link>http://www.mslworldwide.com/chicagoblog/2012/10/26/ferris-state-ama-regional-conference-the-future-of-social-roi/</link>
			</item>
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		<title>The Intersection of Politics and Business</title>
		<description><![CDATA[As with many polarizing topics – including sports, the flavor of cilantro and religion – it’s natural for people to get so caught up in their own convictions that they have a hard time understanding how any belief other than their own could be right. That’s why, generally speaking, I prefer to keep my political [...]]]></description>
		<link>http://www.mslworldwide.com/chicagoblog/2012/10/24/the-intersection-of-politics-and-business/</link>
			</item>
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		<title>Digital #MSLIdeas Onsite @ChicagoIdeas with Laura Chavoen</title>
		<description><![CDATA[Our SVP, Director of Digital Strategy, Laura Chavoen, shares her digital takeaways from CIW and challenges the PR industry to go beyond their standard business goals by asking, “what is the customer who chooses to engage with this brand, product or service looking to solve?”
[See post to watch Flash video]
Stay tuned into our #MSLIdeas Onsite @ChicagoIdeas video [...]]]></description>
		<link>http://www.mslworldwide.com/chicagoblog/2012/10/22/digital-mslideas-onsite-chicagoideas-with-laura-chavoen/</link>
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