2012 was another great awards year for MSL Chicago and MSL Detroit! On the national stage through the regional level, our clients and account teams have won a number of industry awards in public relations, marketing and digital categories.
Here are some of our noteworthy accolades from the 2012 awards season:
Our General Motors (North Central Region) client, Connie Burke, picks up a Silver Anvil Award of Excellence from the Public Relations Society of America (PRSA).
Cannes PR Lions
UL: Shortlist, Best Integrated Campaign Led by PR
American Business Awards (Stevies)
Chevrolet Centennial: Silver Stevie Winner, PR Program of the Year: Consumer Products
General Motors (North Central Region): Bronze Stevie Winner, PR Program of the Year: Community Relations
Dawn McKenzie, Connie Burke, Tom Wilkinson and Katie Adams (left to right) pose with their American Business Awards (i.e. Stevies) for their Chevrolet Centennial and General Motors (North Central Region) programs.
PRSA Silver Anvils
General Motors (North Central Region): Award of Excellence, Community Relations
UL: Award of Excellence, Reputation/Brand Management
UL: Award of Excellence, Public Service
Dawn McKenzie, Joel Curran and Joan Cetera (left to right) toast to prestigious PRSA Silver Anvil Award of Excellence wins for clients General Motors (North Central Region) and UL.
PRSA Bronze Anvils
Chevrolet Sonic Klout Perk: Winner, Word of Mouth Viral Marketing Program
The Holmes Report SABREs
DeVry University: GOLD SABRE Nominee, Educational and Cultural Institutions
UL: GOLD SABRE Nominee, Integrated Marketing
UL: SILVER SABRE Finalist, Public Service Announcement
BMA B2 Awards
DeVry University Newsroom: Winner, Online News Room
Brizo: Winner, Product PR Program
PRSA Chicago Skylines
Sealy: Award of Excellence, Integrated Marketing Communications
Morton Salt: Award of Excellence, Public Service Partnerships
IABC Chicago Bronze Quills
Sealy: Winner, Best in Show
Sealy: Winner, Integrated Marketing Communication
Chevrolet Sonic Klout Perk: Winner, Social Media
General Motors (North Central Region): Winner, Marketing Communication
General Motors (North Central Region): Winner, Community Relations
IABC Detroit Renaissance Awards
Chevrolet Centennial: Winner, Special Events
PCC Golden Trumpets
Chevrolet Sonic Klout Perk: Golden Trumpet Winner, New Media
General Motors (North Central Region): Golden Trumpet Winner, Marketing
Sealy: Golden Trumpet Winner, Marketing
Morton Salt: Silver Trumpet Winner, Community Relations
Ryan Gartman, Jill Delaney, Jenny Sherman and Stephanie Lewis (left to right) celebrate five IABC Chicago Bronze Quills awards, including a “Best in Show” award for Sealy.
We have been incredibly proud of work this past year, and it is very gratifying to not only deliver and exceed our client goals, but to also be recognized by the industry. Congratulations again to our clients and our account teams for all of their hard work and creativity—it certainly shows!
It’s been a busy summer for our office in many ways. Our account teams and our clients made a great showing this awards season, and we’re very excited to announce the full results:
DeVry University · PRSA Silver Anvil, Reputation and Brand Management
· American Business Award, Communications/PR Campaign of the Year
· Platinum Hermes Awards, Communication Campaign and Company Branding
· Publicity Club of Chicago Golden Trumpet Award, Marketing
· IABC Chicago Golden Quill Award of Excellence
Kellogg School of Management
· PRSA Chicago Skyline Award, Events and Observances (Seven or Fewer Days)
· Publicity Club of Chicago Silver Trumpet Award, Special Events & Observances category
Brizo · PRSA Chicago Skyline Award, Blogger Campaign
· Gold Hermes Award, Social Media
· Publicity Club of Chicago Silver Trumpet Award, Marketing
Delta Faucet Company · PRSA Chicago Skyline Award, Research/Evaluation category
· Gold Hermes Award, Research
As we’ve mentioned before, we’re very proud of the work we do at MSL Chicago. The awards we’ve won across our consumer and corporate teams illustrate how every single person in our office contributes to our success—and the success of our clients.
Congratulations to all our client winners and account teams for all of the national and regional awards won this year!
Last month, Nancy Brennan, senior vice president of corporate branding, spoke at the Business Marketing Association (BMA) Breakfast Seminar on a panel discussing social media. The event was the fourth seminar in a five-part series entitled “Creating the Blueprint to Bring Social Media into Your Organization.”
In the panel discussion, Nancy presented a case study on DeVry University and discussed how MSL Chicago works with the school to develop a brand narrative and leverage integrated social media and PR channels to manage conversations to protect the brand. Watch a clip from her presentation:
