Upcoming Events
Sustainability: Creating Real Change vs. the Status Quo
How companies can develop their green story and tell it in an authentic and relevant way
Join your peers from the Midwest’s leading companies in sustainability marketing to exchange insights and walk away with a deeper understanding of sustainable business practices today. This exclusive lunch event hosted by MS&LGroup and NativeEnergy will help you learn how your organization can create the processes and culture that bring sustainable innovation.
Sustainability Leaders Roundtable
September 29, 2010
11:30 a.m.- 1:30 p.m.
The James Hotel
55 East Ontario Street
Chicago, IL 60611
RSVP: chicago@mslworldwide.com
Most companies know the importance of demonstrating environmental and social responsibility, but some organizations have found it challenging to develop, execute and articulate a clearly defined strategy. For organizations to be perceived as more than just “talking the talk”, they need to take a closer look at their business practices and identify what responsibilities are simply the cost of doing business today and what is actually perceived as taking a leadership position in sustainability. By identifying and prioritizing actionable goals, organizations can effectively share what they are doing in the sustainability space and what makes them unique, which can have a direct impact on brand visibility and buyer behavior.
Panelists include:
Emily Barton, Global Manager for Strategic Environmental Programs, Motorola
Emily is responsible for Motorola’s Climate Change Strategy and other related activities. She is the President of the National Association of Environmental Health and Safety Management Lake Michigan Chapter and has held environmental positions at Waste Management, the State of Massachusetts, and the Federal Aviation Administration. Emily received her masters in Environmental Engineering from Northwestern University.
Jeff Hohensee, Vice President, Natural Capitalism Solutions
Jeff is a business sustainability expert with more than 25 years of experience. He has consulted for Red Bull, Kashi, Sundance Channel, Golite, Diversey, Hallmark and Walmart, and many other large corporations. Last year, Natural Capitalism Solution’s clients represent 3 percent of US GDP. Leveraging their sustainability expertise, these clients have thrived over the past three years.
Tom Rawls, Vice President, NativeEnergy
Tom is a renowned expert in sustainability. Previously, he was the president of THR Associates, a consulting firm that specialized in environmental and renewable energy policy and public relations, and the Chief Environmental Officer of Green Mountain Energy Company. He is the author of Small Places: In Search of a Vanishing America.
Sheila Gruber McLean, Senior Vice President, ECO Network, MS&LGroup
Sheila has extensive experience in sustainability marketing and has been a trusted senior counselor to Nestlé Nutrition, Interface, Danone, OSI Restaurants, Reynolds, Ferrero, Green Seal, GM, P&G, the Renewable Fuels Now coalition, and the American Public Power Association. Sheila has worked on environmental initiatives throughout her career from BPA issues, green product launches, corporate CSR initiatives and renewable fuels.
Space is limited. To RSVP to this invitation-only event, email chicago@mslworldwide.com.