Living the Mission: Connecting People, Purpose & Performance by Sheila McLean

A non-profit is – by definition – a purpose-driven organization. But how do you create shared values that rally and align influencers and employees? Communications leaders from more than 15 leading non-profits explored the issue this week in Washington, DC, at a special MSLGROUP Great Minds event. As competition for dollars intensifies, smart organizations have [...]

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Improving End-of-Life Care, One Video at a Time by Alyssa Callahan

Many of us can remember a time when we spent enough long days and nights in a hospital that we knew all the nurses’ names, where the best vending machines were, and exactly how long it would take to wake from a sound sleep to sitting beside a loved one’s hospital bed. The experiences of [...]

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Reporting on Physician Performance by Emily Burton

In less than a decade, the push for transparency in health care has come a long way. Every state except Alaska, Hawaii, Idaho and the District of Columbia has some sort of public report on the quality or cost of care provided by hospitals or physician practices. But while the movement is gaining momentum, it [...]

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