Improving End-of-Life Care, One Video at a Time by Alyssa Callahan
Many of us can remember a time when we spent enough long days and nights in a hospital that we knew all the nurses’ names, where the best vending machines were, and exactly how long it would take to wake from a sound sleep to sitting beside a loved one’s hospital bed. The experiences of [...]
Reporting on Physician Performance by Emily Burton
In less than a decade, the push for transparency in health care has come a long way. Every state except Alaska, Hawaii, Idaho and the District of Columbia has some sort of public report on the quality or cost of care provided by hospitals or physician practices. But while the movement is gaining momentum, it [...]
What is Important Now? WIN-ning with the Baltimore Ravens by Aaron Cohen
In the agency business we develop elaborate strategies and work tirelessly for media coverage. But getting media to show up is not the problem when an NFL team prepares to play in the Super Bowl and faces down a horde of 5,000 accredited media reps. At a March 26 Public Relations Society of America-National Capital [...]
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