The American Institute of Architects
The American Institute of Architects (AIA) decided to mark its 150th anniversary through a yearlong campaign to create awareness of the architect’s role in designing better places for people to live and work. The nonprofit organization turned to Imre Communications and Manning Selvage & Lee to help drive public interest and opinion about architecture nationwide and in their own neighborhoods. It was up to public relations to help drive action and awareness. The results: 334 media placements resulting in 110,971,457 media gross impressions. Not to mention AIA’s viral video has received more than 100,000 views and was the number one video within the Travel and Places section of YouTube during the first week of launch.