“Rockin’ and Growin’: Kirtland Capital Partners 30th Anniversary Tour”
Kirtland Capital Partners wanted to celebrate its 30th anniversary in a big way. Having decided to host its anniversary party at the Rock and Roll Hall of Fame and Museum, the private equity firm turned to Roop & Co. to help leverage the event to build stronger relationships with its key stakeholders. Roop & Co. capitalized on the party venue by making rock-and-roll the theme for the company’s milestone. As a result, the Kirtland Capital Partners 30th Anniversary Tour was launched complete with a 9-foot guitar, concert tickets, official concert t-shirt and backstage passes.