TotalBank and Vista Healthplans
Two clients, two sales worth nearly $1 billion in 48 hours
Two longtime ECA clients, TotalBank and Vista Healthplans, announce their plans to be sold to larger public companies within a two-day span of each other.
Vista Healthplans, an ECA client for over six years, was sold for $685 million to Coventry Health Care, Inc., [NYSE: CVH] a midsized health insurer from Maryland.
A day later, TotalBank, an ECA client for over four years, was sold for $300 million to Banco Popular Español, the third-largest bank in Spain.
Though a boutique-size PR firm, ECA is capable of handling multiple announcements for large-scale mergers and acquisitions, not just one at a time. ECA has the capabilities to reach local, national and international media in times of breaking news such as these.
For TotalBank, ECA secured coverage on the front page of the business sections in both The Miami Herald and The South Florida Sun-Sentinel. The news also appeared in El Nuevo Herald and Hispanic Business as well as South Florida Business Journal and Daily Business Review. National coverage was achieved in American Banker and on various news Web sites including, Reuters, EFE, Yahoo! Finance and AOL Money & Finance.
For Vista Healthplans, ECA secured coverage on the front page of the The Miami Herald Business section and in the The South Florida Sun-Sentinel as well as targeted industry publications.