Launching US introduction to Stella Artois
In 1998 SCI was assigned the introduction of Stella Artois to the US. Working with InBev USA, SCI launched the brand with a unique brand strategy through the culinary and film community including its longstanding relationships with the Sundance Institute and the Sundance Film Festival. Today, Stella Artois remains one of the fastest growing beer brands in the US and one of the top 10 beer brands in the world. In 2006, Mike Beirne of Brandweek pronounced that “Everyone is trying to imitate the success of Stella Artois.” Today, Stella Artois is imported and marketed by Anheuser-Busch in the U.S. and SCI remains part of the marketing team.