Capabilities
PR Technology
Areas
of expertise for our PR Technology team include media information
sites, corporate social responsibility portals and compelling Web
presentations of traditional PR programs. Our blogging practice,
MS&L BlogWorks, offers corporations comprehensive strategies for
this new medium: blog monitoring, blogger media relations, and
corporate blog strategies and implementation. And our marketing
outreach practice connects influential consumers with new products and
helps spread awareness through new media.
Media Monitoring
MediaQuotient, the media monitoring and research division of MS&L Digital,
offers daily news and Internet discussion alerts, weekly media summary
and analysis, reports measuring corporate presence and reputation
within selected industries and key message penetration.
Design
The MS&L Digital design group provides compelling visual solutions for
integrated PR communications. Design projects include corporate and
brand identity development, advertising, publication and Web site
design, press kits and event graphics.