MSL Canada

MSL Canada delivers a unique combination of creativity along with benchmark standards in quality, client service and measurement.   Our clients depend on us for big ideas, superb program execution, responsiveness and industry-leading results.

We have launched some of the largest communications programs in Canada, combining traditional media relations with influencer programs, word of mouth marketing and social media. Using this web of influence, we help our clients build strong relationships with diverse audiences such as youth, women, healthcare professionals, business leaders and industry stakeholders.  And the recent addition of a creative director further enhances our leadership position in reaching audiences in totally new and unexpected ways.

MSL Canada leads front-page national news announcements and provides clients with solid and reliable counsel in high stakes issues management situations. We are a full-service firm with consumer, healthcare and corporate specialists.  We also have a satellite office in Montreal as well as associate firms in other markets.

We are privileged to work with leading Canadian companies such as Enbridge Gas Distribution, Janssen-Ortho, Loblaw Companies Ltd., Philips, Porter Airlines, Procter & Gamble, Rogers Wireless, Rogers Cable, sanofi-aventis and Sunkist, to name just a few.

Our consumer/consumer wellness practice is one of the country’s leading marketing communications groups.  We have a large team of enthusiastic, client-focused practitioners with hands-on brand marketing expertise in specialty areas of fashion/beauty, food, packaged goods and consumer technology. Our creative approach continues to deliver "bleeding-edge" communications solutions that directly impact business goals for some of the best marketers in the world. A hallmark of the practice is our extensive national Media Network and the pioneering of some of the first and largest word of mouth campaigns in Canada. Our service offering includes strategic counsel, influencer marketing, media relations, special events, media training and issues management.

MSL Canada's dynamic team of healthcare practitioners works in partnership with leading pharmaceutical companies.  Integrating strategic brand and corporate communications with stakeholder and government affairs mandates, MSLGROUP is building a strong reputation for providing comprehensive communications support and measurable outcomes. To maximize client budgets and results, MSLGROUP works closely with its agency partners, from advertising to continuing health education, to ensure programs are aligned from conception to completion.  MSLGROUP keeps pace with the rapidly evolving healthcare environment to help clients remain competitive and retain leadership.

Our corporate practice offers deep expertise and proven experience helping Canada’s leading companies influence stakeholder perceptions.   We don’t guess what your stakeholders think:  We deliver research and insight driven programs that enhance your corporate reputation and drive your business objectives.  We offer customized, thoughtful and creative approaches to internal communications, issues and crisis management, corporate profile building, strategic writing, social media monitoring and media relations.