MSLGROUP delivers some of New York's strongest strategic thinking, and most creative, award-winning programming. The agency believes that PR should go beyond media relations to be brand-focused, strategic, measurable, responsible, integrated, and immediate. The driving force behind our growth is a commitment to four areas of excellence: healthcare, consumer, corporate and financial and technology.

Healthcare
MSL New York is home to one of the industry's largest global healthcare practices, offering specialized departments in media relations, branding, messaging, advocacy development, health policy, medical affairs and strategic Internet services. Our healthcare teams drive groundbreaking work for giants such as Genentech, Hoffmann-LaRoche, Eli Lilly and Company, Novartis, Pfizer and Pharmacia, as well as a host of leaders in medical technology and health delivery organizations. Our Healthcare Practice has won more than 15 awards in the last year alone.

Consumer
Powered by a dedication to integrated marketing communication, our consumer practice holds some of the industry's newest insights into connecting with such audiences as young moms, young adults, and teens and tweens, and is a pioneer in guerilla and diffusion marketing. Our client roster includes a long-line of leaders in packaged goods and services, from Nike, P&G, GM, Nabisco, Intuit, and Philips, as well as the likes of financial services giants as Western Union, Capital One and Washington Mutual. Of particular note, programs supporting the launch of Nike Shox and Downy Wrinkle Releaser swept many of the industry's leading consumer marketing awards last year.

Corporate and financial
Our goal is your goal: maximizing value. We work side-by-side with chief executives, senior executives and boards of directors to realize the full value of their corporations on Wall Street and Main Street. Portfolio managers, the press, governments, future business partners and employees prefer to work with the very best, the leaders in their category. We specialize in creating demand for your company with all key stakeholders. Our teams of seasoned counselors deliver superior results for a blue-chip roster of clients that range from financial institutions such as J.P. Morgan, Chubb Group, World Gold Council and GMAC Commercial Mortgage to non-finance companies like Staples, AstraZeneca, Roche Group and Electronics Boutique.

Technology
Our technology practice doesn't just help drive "the next big thing." We help define it in a way that is unique, differentiating, and meaningful to the target audiences. We help translate innovation into mindshare and ultimately, into marketshare. The combinations of brand-centric strategies and results-generating tactics have delivered for clients ranging from technology leaders such as IBM and Motorola to startups such as NetTest. It also helps us to build innovative reputations for companies such as General Motors, Nestle, Nike and Staples.

Convergence
Across all practices, we offer world-class capabilities in branding, strategic planning, media and analyst relations, thought leadership and measurement of results. In addition to our practice areas, highly specialized sub-practices have emerged in health technology, corporate pharmaceuticals, and consumer technology. The firm's specialized group, The Vision Factory, is a global team, which sparks and spreads innovation worldwide.