Frankfurt, Germany
MS&L Germany
With over 8,000 print publications, more than 100 regional dailies and a growing number of TV and radio stations, the German media market is almost as big as all other European nations combined. As a result, Germany is also one of the biggest PR markets in Europe, particularly in the areas of consumer marketing, corporate communications/public affairs and healthcare marketing.
MS&L Germany specializes in media relations and has a high reputation in the fields of healthcare PR and consumer marketing PR. The PR market is quite competitive, as professionals strive for more sophisticated PR tools and better results. Digital communications, Web 2.0, WOM and influencer marketing are the buzzwords in this area. To answer our clients’ needs with new experimental tools, we have developed new skills – notably in influencer marketing – and work with specialized experts and agencies to jump ahead in the market. In 2008, MS&L has had a presence in Germany for 25 years working with clients like Procter & Gamble; such clients have named MS&L their “best agency” or reported that the “agency achieved best and highest results” for several years in a row.
In the area of healthcare communications, MS&L Germany has an experienced team of experts for ethical product PR targeting healthcare professionals, patients and consumers. As the market develops strongly in the direction of well-being, MS&L Germany created a consumer wellness specialty to meet clients’ needs. The combination of healthcare and consumer communications meets the strategic development of many companies as they plan for their share of the market within the target audience of “best agers.”
MS&L Germany also has a strong tradition within the corporate communications and issues management disciplines, and in recent years this offering has evolved into one of the key services we provide. Media training, presentation and de-escalation trainings are a specialty in our office. We also serve middle-sized German companies with strategic counseling and operations, in addition to international clients within the MS&L network.