Ann Arbor, Michigan
MS&L Digital
Ann Arbor is the home of MS&L Digital, MS&L's interactive communications arm. We work closely with MS&L Detroit and TMG Strategies on the agency’s automotive clients and lead digital strategy for a variety of clients throughout the MS&L network.
At MS&L Digital, we design, manage and consult on social media strategies for corporate clients. Our 30 employees are drawn from disciplines ranging from information science to journalism to computer programming. Our MediaQuotient division develops unique brand research by analyzing online news sites, message boards, blogs and social networks. Our BlogWorks blog observes the evolution of social media and other technological approaches to communications from a communications perspective.
We have received a number of top awards for our work in the interactive space. Our breakthrough General Motors FastLane blog, for example, won the 2006 PRWeek Award for Best Use of the Internet and Best PR Innovation. FastLane has become the communications industry’s best practice for how companies can directly and effectively engage in online conversations with customers and influencers. Our work on dontbebob.com won a People’s Choice Webby Award in 2008, and our ImSaturn.com branded social network won a 2009 Bronze SABRE for Best Blog.