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Managing Director
Vickie Fite
Managing Director, MS&L Los Angeles
Vickie Fite is a veteran of the industry with more than 15 years of experience in public relations. She leads operations in Los Angeles as well as provides strategic counsel for marketing integrated campaigns across diverse industries. She presently spearheads consumer campaigns for Sunkist Growers, Nestlé USA and Munchkin baby products, managing national and regional public awareness campaigns and strategic alliances. Her portfolio features numerous award-winning programs with a specialty in developing and executing retailer-driven and cause-marketing programs.
Fite is a first-generation, bilingual Mexican American, and has been featured in La Opinion for being the first Latina Managing Director of a full-service agency in the Los Angeles area. She applies her talents and insights on diversity campaigns for some of the agency’s largest clients, including General Motors and Procter & Gamble.
Fite also has an extensive background in food marketing, pet care and youth-oriented programs through experience with Nestlé Chocolate & Confections, Purina, ConAgra Foods, Best Foods Baking, Paramount Farms, Blockbuster Entertainment and Sega of America. She has also custom-designed programs for Wal-Mart and Ralph’s Supermarkets as well as worked closely with other major grocers.
During her tenure, Fite has garnered two Prism/LA awards, three Silver Star awards and the Gold Coin in Client Service.