MSL Los Angeles

The Southern California marketplace is evolving and MSL Los Angeles is changing with it. Despite the ever-present glitz and glamour, the PR industry is maturing, getting more disciplined and successfully forging deep partnerships within marketing organizations. We’re much more measurement-driven now, recognizing it’s not enough to get ink – we have to deliver create and execute communications programs that will influence opinion leaders and directly correspond with business goals.

MSL Los Angeles boasts a solid consumer practice with expertise in marketing consumer packaged goods ranging from food/nutrition products to automobiles. We watch trends closely, maintain talent specifically from our target demographics and keep tight relationships with media to ensure our ongoing counsel is on target and will resonate with core audiences. In particular, the Los Angeles office has significant bench strength from its team of working mothers on staff who provide strategic counsel to top brands looking to break through the clutter and reach today’s busy moms. Their expertise is further complimented by a virtual team of “Manning Moms” who provide on-the-spot feedback to clients looking to test new concepts and get a pulse on the dynamics of motherhood.

Los Angeles is also home to MSLGROUP’s growing diversity practice. Our multi-cultural staff leverages authentic insights to provide clients with in-language and in-culture support for emerging markets such as Hispanic, African-American, Asian-American and GLBT. This includes traditional media relations and editorial services as well as planning special events around the country.

MSLGROUP’s new ECO Network is run out of the Los Angeles and Washington, DC offices, which helps clients succeed in the midst of an enormous cultural shift in attitudes about the environment by bringing their value to life and building trust with critical audiences. MSLGROUP’s ECO capabilities include corporate reputation communications and program development; eco-friendly technology and product introductions; community and public affairs; crisis communications; financial communications and investor relations; issues management and stakeholder relations; as well as corporate responsibility consulting and program development to support local, national and global initiatives.

Our portfolio of a number of award-winning campaigns demonstrates our staff’s creativity, diverse expertise and proven success in social marketing and public education. Recent wins include a 2006 PRSA/Los Angeles award for our work with Los Angeles County of Health Services for an integrated bio-terrorism awareness campaign. In 2007, we won the PRWeek award for Cause Marketing Campaign of the Year with Sunkist Growers, a client in Los Angeles for 10 years.

With skyrocketing housing prices and troublesome commutes taking a toll on the local talent pool, MSLGROUP succeeds in retaining the best by sustaining a collegial work environment, offering regular career development opportunities and retaining long-term partnerships with clients, allowing staff to dive deep into key industries and develop strong connections.