“Communicating Corporate Citizenship in 2009: The Price Tag Must Come with Principles,” Bulldog Reporter’s Daily Dog
January 15, 2009In this editorial, Ed Cafasso, SVP and managing director at MS&L Boston, discusses the evidence of the linkage between social activism and consumer loyalty from the MS&L Worldwide Global Values study. He says that the concept of communicating "values" is fast emerging as a public relations touchstone in the for-profit sector.