“Corn Farmers Looks to Educate Policymakers, Improve Its Image,” PRWeek US
March 05, 2009The Corn Farmers Coalition announced its launch, along with a campaign to change public and policymaker perception about corn and corn farmers. In response to the ongoing ethanol debate, the coalition's organizers hired MS&L Worldwide last fall to create an integrated public affairs campaign that would educate opinion leaders in Washington about the corn industry and improve its image. “The image of corn has, frankly, taken a hit in the last two years as part of the ethanol debate,” said Randolph Court, VP at MS&L.