“Healthcare Must Exercise Social Media,” PRWeek US
January 09, 2009
In an editorial, Peter
Pitts, SVP of global health affairs at MS&L, explains how the
emerging phenomenon of social media presents marketers with many new
communications tools and channels. In healthcare, both ethical and
over-the-counter brands are living in this new media age, the general strategic
thinking and approach by the pharmaceutical industry remains cautious – unsure
of how – or if – it can engage the millions of “e-patients” currently scouring
the Web each day for health information and guidance. Pitts offers pharma
companies advice on how to avoid social media mistakes and share information
that will engage customers in a conversation.