“Media: Inside Information - SEO Can Play a Key Role in Brand Awareness on the Web,” PRWeek US
February 09, 2009As consumers seek more information online, ensuring that client companies sit at the top of search engine listings has become an integral part of core PR strategy. For this reason, agencies are incorporating search engine optimization key words into the base lines of many PR materials. Also, a company can improve its search engine ranking in a matter of minutes by including key words in title tags, text, and headlines, says Kai Blum, director of search engine marketing at MS&L Digital. '(The company's) Web site is the most important factor,' he says.