“PR in 2009: What Do Our Industry Leaders Think?,” India PR Blog
January 29, 2009Some of the leaders in the Indian PR industry were asked what they foresee for 2009. Sunil Gautam, Managing Director, Hanmer MS&L, said “PR is now going to be more innovative and creative. It’s going to get better at identifying the big story and get going with it. Of course PR has to get more credible and show some well defined results to get more business as we all face an economic down turn.”