“PRWeek 2009 Digital Roundtable: Talk about Change,” PRWeek US
March 16, 2009As digital's role in the PR mix increases, so do questions about how best to use it. PRWeek hosted a roundtable discussion with industry leaders in New York on the topic. They discussed the impact of blogs on traditional media, the increased use of mobile PR and future digital talent. “I see consolidation. It's a different feeling than a transition to digital in an up economy which is kind of fun and experimental. Now people expect digital to deliver,” said Jud Branam, Managing Director, MS&L Digital, of the economy’s impact on digital communication.