“Redefining Sustainability to Redefine America,” O’Dwyer’s
February 09, 2009In this editorial, Sheila Gruber McLean, Director of the ECO Network for MS&L North America, explains how consumers are redefining sustainability at the same time they are redefining what it means to be American. She explains that Americans believe that behaving responsibly is just as important to a company’s success as being profitable, according to the MS&L and GfK Roper Public Affairs core value study.