“Same Game, New Rules: A Historic Presidential Campaign — and What It Means for Our Digital Future,” PR Tactics
November 26, 2008
From the PR
perspective, Barack Obama’s presidential campaign was a master class for anyone
struggling to understand where the digital age might lead communications professionals.
“It’s a no-brainer that this is going to have a dramatic impact on the PR and
marketing professions over the next couple of years as more brands try to
replicate his success,” says Mark Hass, CEO of MS&L. “It fundamentally
changes everything.”