“The Truth about Social Media's Dark Side: How Agencies Can Avoid Embarrassment and Manage the Twitter Time Suck,” The Firm Voice
January 21, 2009There are ways to maximize social media productivity and minimize its potential downsides in your and your staff's workdays, along with ways to catch up on the latest tools if you’re behind. Charlie Kondek, director of new media relations at MS&L Digital advises, "Put up a Facebook profile and don't add anything that makes you uncomfortable. Blog about your hobbies, but keep it clean. Use Twitter just to see what the other people in your industry are up to. Then, as you get more comfortable, share." The return will be a better degree of connection "with colleagues, clients, vendors—and an appropriate level of fun."