"Match.com Selects MS&L as its AOR," PR Week
January 07, 2008
Online dating site Match.com has hired MS&L as its AOR, consolidating PR for its two online dating sites. The agency was awarded the account following a competitive bid.
The company opted to consolidate functions for both Match.com and Chemistry.com to allow more flexibility between the communications teams. MS&L will handle consumer media and influencer outreach, public affairs counsel, and new product launches for the IAC-owned brands.
"The firm's goals include building brand awareness for Chemistry.com and expanding Match.com into the new-media space," said Amanda Glasgow, MS&L's SVP, deputy director of the New York consumer practice.