FOR IMMEDIATE RELEASE
Andreoli MSL Hires Veteran Valéria Café to Manage Agency Operations in Brazil
Move Underscores Commitment to Strategic Global Communications05/08/2012
SAO PAULO, May 8, 2012 -- Andreoli MSL Brazil, one of Brazil and Latin America’s leading PR firms, has announced the hiring of Valéria Café to manage the agency operations in Brazil, counsel clients on corporate reputation and operationalize the agency’s global projects. She will hold the title of Chief Operations Officer. She will also play an important role in the further development of the agency’s network in Latin America.
Andreoli MSL is the headquarters for MSLGROUP Americas Latin American network and coordinates 14 affiliate and owned offices throughout Latin and Central America. A top five PR firm in the Brazilian market, Andreoli MSL has shown strong 18% growth since joining MSLGROUP in December of 2010. Its staff of 60 people supports clients that include Danone, OHL, BlackRock, Sebrae and Coca-Cola.
Valeria will draw upon her 20-year career at top companies such as Coca-Cola, Whirlpool, HP and J.P. Morgan to help guide development of breakthrough corporate reputation strategies for agency clients, particularly those whose communications needs extend internationally.
“We are pleased to add Valeria to our team and expect that she will leverage her deep experience from inside some of the world’s top companies to deliver tremendous value and insight in communicating in today’s global marketplace” said Paulo Andreoli, CEO of Andreoli MSL in Brazil and Latin America.
“I have always thought that I could help companies, from every segment, to develop their reputation strategy and support them to implement it through different communication channels and stakeholders. I have decided to work on the agency side this time around precisely because clients rely so strongly on their agencies to co-develop reputation strategies with them” said Valeria. “Now I can use my professional experience to offer our clients a better engagement solution”.
Valeria holds a degree in communications – advertising/public relations from FAAP with a post-graduate degree in marketing at ESPM and an MBA from the Fundação Dom Cabral. She also spent two years in France where she gained further experience in the sustainability area.
About Andreoli MSL Brasil
Andreoli MSL is a top five corporate communication and public relations agency in Brazil. Over 20 years, Andreoli MSL has provided services to over 300 clients, including a number of major domestic and international corporations. MSLGROUP Americas acquired Andreoli MSL in December 2010. In 2011, Andreoli MSL grew 18%, well above the 10% overall market growth the same year.
About MSLGROUP Americas
MSLGROUP Americas is part of MSLGROUP, Publicis Groupe’s strategic communications and engagement group, advisors in all aspects of communication strategy: from consumer PR to financial communications, from public affairs to reputation management and from crisis communications to experiential marketing and events. With more than 3,500 people across close to 100 offices worldwide, MSLGROUP is also the largest PR network in fast-growing China and India. The group offers strategic planning and counsel, insight-guided thinking and big, compelling ideas – followed by thorough execution. Learn more about us at: www.mslgroup.com + blog.mslgroup.com
About Publicis Groupe
Publicis Groupe [listed on the Euronext Paris Exchange - FR0000130577 - and part of the CAC 40 index] is the world's third largest communications group. With activities spanning 104 countries on five continents, Publicis Groupe offers local and international clients a complete range of advertising services through three global advertising networks, Leo Burnett, Publicis, Saatchi & Saatchi, and numerous agencies including Fallon, 49%-owned Bartle Bogle Hegarty, and Kaplan Thaler Group. VivaKi combines digital and media expertise, allowing connection with consumers in a holistic way, with Starcom MediaVest Group and ZenithOptimedia worldwide media networks; and interactive and digital marketing led by Digitas and Razorfish networks. VivaKi develops new services, tools, and next generation digital platforms. Publicis Grouper’s specialized agencies and marketing services offer healthcare communications with Publicis Healthcare Communications Group (PHCG, the first network in healthcare communications), sustainability communications and multicultural communications. With MSLGROUP, one of the world's top three PR and Events networks, expertise ranges from corporate and financial communications to public relations and public affairs, branding, social media marketing and events. www.publicisgroupe.com