SAO PAULO, May 8, 2012 -- Andreoli MSL Brazil, one of Brazil and Latin America’s leading PR firms, has announced the hiring of Valéria Café to manage the agency operations in Brazil, counsel clients on corporate reputation and operationalize the agency’s global projects.   She will hold the title of Chief Operations Officer.   She will also play an important role in the further development of the agency’s network in Latin America.

Andreoli MSL is the headquarters for MSLGROUP Americas Latin American network and coordinates 14 affiliate and owned offices throughout Latin and Central America.   A top five PR firm in the Brazilian market, Andreoli MSL has shown strong 18% growth since joining MSLGROUP in December of 2010. Its staff of 60 people supports clients that include Danone, OHL, BlackRock, Sebrae and Coca-Cola.

Valeria will draw upon her 20-year career at top companies such as Coca-Cola, Whirlpool, HP and J.P. Morgan to help guide development of breakthrough corporate reputation strategies for agency clients, particularly those whose communications needs extend internationally.

“We are pleased to add Valeria to our team and expect that she will leverage her deep experience from inside some of the world’s top companies to deliver tremendous value and insight in communicating in today’s global marketplace” said Paulo Andreoli, CEO of Andreoli MSL in Brazil and Latin America.

 “I have always thought that I could help companies, from every segment, to develop their reputation strategy and support them to implement it through different communication channels and stakeholders. I have decided to work on the agency side this time around precisely because clients rely so strongly on their agencies to co-develop reputation strategies with them” said Valeria. “Now I can use my professional experience to offer our clients a better engagement solution”.

Valeria holds a degree in communications – advertising/public relations from FAAP with a post-graduate degree in marketing at ESPM and an MBA from the Fundação Dom Cabral. She also spent two years in France where she gained further experience in the sustainability area.

About Andreoli MSL Brasil

Andreoli MSL is a top five corporate communication and public relations agency in Brazil. Over 20 years, Andreoli MSL has provided services to over 300 clients, including a number of major domestic and international corporations.  MSLGROUP Americas acquired Andreoli MSL in December 2010.  In 2011, Andreoli MSL grew 18%, well above the 10% overall market growth the same year.