FOR IMMEDIATE RELEASE
AVG Technologies Selects MS&LGroup as Global Public Relations Agency of Record
MS&LGroup to provide corporate communications, investor relations and consumer public relations to fuel brand growth
07/14/2010AVG Technologies, developers of the world’s most popular free anti-virus software, today announced it has selected MS&LGroup as its global public relations agency of record. MS&LGroup, one of the world’s leading communications firms, will lead all corporate, digital and consumer public relations, working closely with MS&LGroup company Capital MS&L on financial communications and investor relations.
AVG will draw on MS&LGroup’s depth of expertise in corporate and financial communications, consumer public relations and social media engagement to enhance its reputation as a leader in the online security space and build its brand awareness among consumers, investors and key stakeholders.
“As consumers continue to embrace the Internet more and live digital lives, the threat landscape is evolving very rapidly, and it’s more important than ever that we communicate the need for and the capabilities of our solutions properly,” said Siobhan MacDermott, senior vice president of policy and investor relations at AVG. “MS&LGroup’s best-in-class suite of communications offerings and powerful leadership make them the ideal agency of record for AVG.”
Headquartered in Amsterdam and with offices in Prague, Brno, Boston and Silicon Valley, AVG is focused on providing home and business computer users with the most comprehensive and proactive protection against computer security threats. Employing some of the world’s leading experts in software development, threat detection and prevention, and risk analysis, AVG is uniquely positioned for growth and continued innovation in the industry.
“MS&L is a leader in helping world-class organizations such as AVG engage with stakeholders to grow their global reputation and drive business results,” said Peter Harris, senior vice president and director of MS&LGroup’s North American corporate practice. “We are thrilled about this partnership and look forward to the exciting growth ahead.”
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