Göran Persson, Sweden’s Prime Minister from 1996 to 2006, will join JKL as senior advisor and will work with MS&L and JKL clients in the Nordic region and in Brussels.  His appointment is effective August 1.

“Göran has unique experience in international politics and the EU,” says Anders Lindberg, CEO of JKL Sweden. “He is known for his broad, personal knowledge of issues like climate change, European relations with Russia, and the challenges to the welfare state.  He will be a tremendous asset to our clients and our staff.”

Persson served as Prime Minister of Sweden between 1996 and 2006. During Sweden’s presidency of EU in 2001, Persson was President of the European Council. Before becoming Prime Minister and Party Chairman of the Social Democratic Party, he served as Minister of Finance and Minister for Schools in the 1990s.

“I am very enthused about participating in public life from a new position and perspective. The kind of advisory services that JKL provides are becoming increasingly important for corporations and organizations, and I look forward to offering my experience and knowledge,” said Persson.

JKL was integrated with MS&L in January 2006.  It recently opened an office in Brussels, which works with JKL and MS&L clients in Sweden, Norway, Denmark, Finland and across Europe.

“Göran will substantially add to our competence and further strengthen our service offering,” says Anders Kempe, CEO of JKL Group and European President of MS&L.

About Manning Selvage & Lee
MS&L is one of the world's leading global public relations firms. Headquartered in New York, MS&L has 43 offices throughout North America, Latin America, EMEA and Asia-Pacific, as well as an extensive global affiliate network.  The agency meets the needs of global and local clients by providing best-in-class services in consumer marketing PR, healthcare PR, corporate communications and technology communications, as well as industry-leading work in digital communications.  MS&L won PRWeek's Best Use of Internet/New Media Award in both 2006 and 2007.

MS&L is a member of the Publicis Groupe (Euronext Paris: 13057, NYSE: PUB), whose  activities span 109 countries on six continents and include advertising, media counsel and buying, marketing services and specialized communications.  For more information, visit www.publicisgroupe.com.