Mackinac Island Tourism Bureau Selects Hass MS&L for Tourism and Consumer Outreach

The Mackinac Island Tourism Bureau has selected Hass MS&L, Michigan’s largest public relations agency, as its public relations partner. Mackinac Island is a national historic landmark located between Michigan's upper and lower peninsulas.

“As one of the nation’s premier travel destinations, we need a PR team with a strong track record and history of success,” said Mary McGuire Slevin, Mackinac Island Tourism Bureau Director. “Hass MS&L will help us share the rich history and exquisite wonder of the island with consumers.”

Mackinac Island has received wide acclaim. It is on the Condé Nast Traveler's list of the “Top 10 Islands in the World,” and is also included in the b est-selling book, "1000 Places to See Before You Die." The island offers a wide range of activities and attractions, from family vacations to romantic wedding destinations.

“We are thrilled to have this opportunity to help promote one of Michigan’s true treasures,” said Sheila Gruber McLean, managing director, Hass MS&L. “Tourism is the second largest industry in Michigan and an important area for us to grow.”

The communications initiative will focus on raising awareness of the island and its activities. Hass MS&L, with offices in Troy and Ann Arbor, is part of the global network of Manning Selvage & Lee (MS&L).

About Mackinac Island

Mackinac Island is a National Historic Landmark located between Michigan’s upper and lower peninsulas and covers 2200 acres of land. The Island banned private motor vehicle use during the last century and today relies on the services of over 600 horses to provide residents and visitors navigation around the Island.

Mackinac hosts over 650,000 visitors each year and is home to the Lilac Festival, Chicago to Mackinac boat Race, Fudge Festival and the Zoo-De-Mackinac Bike Race. For more information visit, www.mackinacisland.org or call 1-800-4LILACS.

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