Following a competitive review with more than a dozen agencies, NAMM, the trade association of the musical instruments and products industry, has selected Manning Selvage & Lee (MS&L) as its agency of record.  MS&L's San Francisco office will lead the account.

MS&L and NAMM will work together to build a national campaign to increase recreational music making, help raise awareness of the research-based benefits of music education and support NAMM with other PR efforts, including its annual industry trade shows.  MS&L will be a strategic partner and handle brand strategy, interactive communications, media relations and influencer marketing programs for the company.  Several MS&L offices, including Los Angeles and Ann Arbor, MI, will work on the account.

“Our search for an AOR brought forth an incredible array of agency talent,” said Scott Robertson, APR, director of marketing and communications for NAMM.  “MS&L understood the diversity of our industry, its unique challenges and its tremendous opportunities.  It was clear that the MS&L team is passionate about making music and ready to create a program that puts a spotlight on the recreational music making and international music products industry.”

NAMM represents nearly 9,000 retailers and manufacturers of musical instruments and products from 85 countries worldwide.  Its mission is to unify, lead and strengthen the global music products industry and increase active participation in music making. To achieve these goals, the association has broadened the industry's reach through professional education, public legislation and innovative market-building programs.

 “Working with NAMM is an extremely exciting opportunity,” said Bill Orr, managing director of MS&L’s San Francisco office.  “We look forward to helping NAMM raise awareness of the importance and impact of music making on consumers around the world."

MS&L San Francisco provides marketing communications and public relations support to both local and global companies.  It has four major practice areas: consumer marketing, healthcare, corporate reputation and emerging technologies.  The office's clients include Nestlé Nutrition, Philips Medical Systems, Biogen Idec, Best Buy, Dreyer’s Grand Ice Cream, Progressive Bag Alliance, Simply Hired and Crestwood Behavioral Health.

About NAMM
NAMM (formerly the National Association of Music Merchants) is the not-for-profit association that unifies, leads and strengthens the $17 billion global musical instruments and products industry. The association’s activities and programs are designed to promote music making to people of all ages. NAMM is comprised of more than 9,000 Member companies. For more information about NAMM, interested parties can visit namm.orgor call 800-767-NAMM (6266).