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MS&L's Boston Office Hires Scott Beaudoin as SVP, Consumer Marketing and Director, Cause Marketing

Boston 07/21/2008

Manning Selvage & Lee (MS&L) today announced it has appointed Scott Beaudoin as senior vice president of consumer marketing and director of cause marketing in its Boston office.   His appointment is effective immediately.

Beaudoin, who has more than 15 years of consumer and cause marketing experience, will be responsible for leading major consumer programs and growing the office’s consumer practice.  He will also help continue to develop the agency’s award-winning cause marketing expertise across North America.

“Insight-driven cause-related marketing programs can serve as powerful branding vehicles that build deeper relationships with consumers, employees and shareholders,” says Jim Tsokanos, MS&L’s North American president.  “Scott’s proven track record in consumer and cause marketing will deliver significant value for clients on a national scale.”

Beaudoin, a former Emmy-award winning journalist, was most recently with Schneider public relations in Boston, where he was responsible for the strategic direction and execution of campaigns for several of the agency’s top clients, including Woolite, Milliken & Company and IXI Mobile. He previously led consumer and cause-related programs for Devries public relations in New York and Cone LLC in Boston.  His work has included the Yoplait Save Lids to Save Lives campaign, General Mills Box Tops for Education initiative and the ConAgra Foods Feeding Children Better program. He also worked closely with CVS/pharmacy to develop and successfully launch their award-winning, multi-year, multi-million dollar CVS All Kids Can program, the largest corporate initiative solely focused on supporting children with disabilities in the United States.

MS&L has developed and executed a number of successful cause marketing campaigns for leading consumer brands, focusing on advancing positive social outcomes that reinforce both the client’s values as an enterprise and the values held by its consumers and key stakeholders. MS&L’s “Take A Stand” program for Sunkist Growers was honored as the PRWeek Cause-Related Campaign of the Year in 2007.

"New England is a melting pot of some of the most socially responsible brands, discerning consumers, educational influencers and leading national non-profits," says Ed Cafasso, managing director of MS&L Boston. "Basing MS&L's cause marketing specialty in Boston puts us at the center of the latest marketplace trends and insights. With Scott’s expertise, we will be in great position to fuel brand-driven consumer programs for companies in both the U.S. and Canada."

About Manning Selvage & Lee
MS&L is one of the world's leading global communications firms. Headquartered in New York, MS&L has 54 offices throughout North America, Latin America, EMEA and Asia-Pacific, as well as an extensive global affiliate network.  The agency meets the needs of global and local clients by providing best-in-class services in consumer marketing PR, healthcare PR, corporate communications and technology communications, as well as industry-leading work in digital communications.  In 2008, MS&L was named CRO’s #1 PR firm in Corporate Responsibility, won PRWeek’s Promotional Event of the Year award and the Holmes Report’s PR Product of the Year award for Innovation in Influencer Marketing. 

MS&L is a member of the Publicis Groupe (Euronext Paris: FR0000130577), the world’s fourth largest communications group, and a global leader in digital and online advertising, media consulting, and healthcare communications. With some 44,000 professionals in 104 countries, the Groupe's activities cover advertising through three global advertising networks:  Leo Burnett, Publicis, Saatchi & Saatchi, as well as through its two multi-hub networks Fallon Worldwide and 49%-owned Bartle Bogle Hegarty; media agencies with two worldwide networks ZenithOptimedia and Starcom MediaVest Group; and marketing services, including digital and interactive communications through Digitas, relationship and direct marketing, public and media relations, corporate and financial communications, multicultural communications, and event communications. The Groupe is also the world leader in healthcare communications. Web site: www.publicisgroupe.com.

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